TW Blog

How Our Inbound Marketing Agency Celebrates International Women’s Day

March 8, 2019 -- Today is International Women’s Day and we have a lot to celebrate here at Tangible Words. You might be wondering exactly what an inbound marketing agency has to do with International Women’s Day (IWD). 

Women are integral to the operations of Tangible Words and to our continued success. In fact, in November 2018, Tangible Words was awarded the Gold Stevie Award for Women in Business, Achievement in Promoting Work-Life Balance by providing flexibility for women in the job market.

3 Reasons Why Tangible Words Celebrates International Women’s Day

Reason #1: We Wouldn’t Be Here Without It

Let’s face it: Tangible Words wouldn’t be possible without International Women’s Day. IWD is over a century old, which began as a grassroots movement of women campaigning for suffrage and equality. In 1884, the Married Women’s Property Act of Ontario allowed married (white) women to own property (and therefore, business) with the same legal rights as men, allowing women to enter into other legal agreements.

It wasn’t until 1918 that (again, white) Canadian women were granted the right to vote in federal elections. (It should be noted that most women of colour in Canada were not granted this right until the 1940s and that First Nations women were not granted the right to vote in federal elections until 1960.)

Without the tireless efforts of millions of women around the world who raised their voices and demanded the vote and equal rights on that first International Women’s Day, and every day afterward, women like Alysha Dominico and Vicky Marrack, co-founders of Tangible Words, wouldn’t be able to own and run Tangible Words today.

Reason #2: Inbound Marketing Is Actually Pretty Feminist

Ok. Ok. We know. You’re thinking this is a stretch: is inbound marketing feminist?

You betcha.

nullInbound marketing finds the people who are already interested in your product or service and helps them by providing valuable information or solving a problem they may have. By creating relationships with potential customers, inbound marketing earns their trust and respect, and hopefully makes customers more likely to do business with you. However, the inbound methodology can’t be successful, and you can’t move your customers along their buyer’s journey, without one important factor: consent.

Without express consent from your leads, you can’t send them emails or engage with them via chatbots. And nor should you. Inbound marketing is a new era that empowers the customer and puts control back in their hands, just like feminism.

Reason #3: Tangible Words Empowers Women

Stevie Gold Award for Work Life Balance Women in BusinessTangible Words was co-founded by two women and it employs and empowers women. In 2018, the Stevie Awards for Women in Business recognized that by presenting Tangible Words with the Gold Medal in Achievement in Promoting Work-Life Balance. By employing well-trained and highly educated sub-contractors, Tangible Words is able to offer freedom and flexibility to its team, especially its female members.

Despite growing gender equality in the workplace, women are still disproportionately expected to stay home to care for children or ailing family members. In 2015, 75% of non-working women were stay-at-home moms and 66% of informal caregivers were women.

Tangible Words provides the over 10 women of 15 on the team with the opportunity to support their families from home, to enjoy a fulfilling career, to prioritize family needs as necessary, to grow professionally, and to define what “having it all” means to them.

How Are You Celebrating International Women’s Day?

Whether you are celebrating today by making a donation to a women’s charity, volunteering, or teaching the next generation about how far we’ve come, we wish you a happy International Women’s Day. And we hope that if you do any marketing today (and every day), you do it with express consent.

To learn more about this feminist form of marketing, download the Inbound Marketing Essentials E-book.

Inbound Marketing Essentials E-Book Download

Tags: Inbound Marketing