How to Increase High Tech Sales with Word of Mouth Marketing

July 30, 2019 | 3 minute read

Word of mouth marketing (WOMM) is simple: get your customers talking and sharing about your amazing SaaS company and the wonderful customer service they have had.

In the past, word of mouth was very simple, one person telling another person their experience with a business or a product. In today’s world, WOMM is still one-on-one but with an addition, social media networks. Creating a strategic plan to get customers to share how much they love your SaaS company, the software and your customer service with their friends and their online social media connections is one of the most effective ways to grow your business.

WOMM drives $6 trillion in annual consumer spending. HubSpot reports 75% of people don’t believe in advertising, yet 90% trust suggestions from family and friends and 70% trust consumer reviews. By leaving this part of your marketing strategy to chance, you are definitely missing sales.

3 Ways To Improve Word of Mouth Marketing

1. Identify Who Your Customers Are and Discover Their Needs

Create buyer personas for each of your target audiences. A buyer persona will be specific and very detailed in identifying your prospective customer’s needs. By having a deeper understanding of your customers, you will be able to speak directly to them and address their problems. Truly knowing your customers is vital in the success of your business. Word of mouth marketing will only happen if you provide an amazing experience from start to finish for your customers. That begins with understanding who they are and what their needs are, so they feel understood and valued.

2. Speak to Your Customers Needs with a Content Strategy

word of mouth marketing image Now that you have your buyer personas identified, you will be able to create content that will attract your target audience. Your content should address the problems and solutions your personas are looking for. The goal with a great content strategy is getting the right content to the right customer at the right time. Creating content that educates and helps your customers will give them information worth sharing.

3. Create a Buying Experience Worth Talking About

By giving your customers an amazing buying experience, you will create raving fans, who tell their friends. Always go above and beyond with your customer service. There are a couple of ways you can do this:

Find new ways to help your customers succeed.
Surprise your customers by surpassing their expectations.
Watch for opportunities to create a customer experience that will go viral.
Always share within your content how much you care about their success.

Also, don’t be afraid to ask for reviews from top-notch customers. You can repurpose testimonials in your content marketing strategy.

Using tools to automate the buying process is a great way to bring all the pieces of your sales and marketing strategy together, including word of mouth marketing. A tool like HubSpot will allow you to manage the buyer's journey and customer relationships better. By giving your customers a smooth, hassle-free buying process, they will be more than happy to share their experience with their friends and family.

HubSpot is an inbound marketing platform that helps businesses manage customer relationships. With the HubSpot Service Professional tool you can automate your sales process, personalize your customer communication and keep your data organized. By using HubSpot, you will be able to give your customers a buying experience worth sharing with their family and friends.