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How Can You Use X to Increase Sales? 5 Practical Ways to Turn Tweets Into Leads

November 20, 2018 | 6 minute read

How can you use Twitter (X) to increase sales? You increase sales on X by posting helpful, buyer-focused content, engaging with the right people daily, and consistently driving clicks to one clear next step (a landing page, lead magnet, demo page, or product page) so you can track conversions. If your account isn’t gaining followers, engagement, or website traffic, the fix is usually the same: sharpen who you’re speaking to, share content they actually want, and measure what’s working so your X marketing becomes a repeatable lead-and-sales channel.

🔍 Frequently Asked Questions (FAQ)

How often should I post on Twitter (X) to increase sales?

Start with consistency over volume: 3–5 quality posts per week plus daily replies and comments. If you can post more without lowering quality, increase gradually—but keep your focus on helpful content and real conversations with your ideal buyers.

Do hashtags still help on Twitter (X) for business?

Yes, but keep them tight. Use 1–2 highly relevant hashtags so the right audience can find your post. Avoid stuffing broad or generic tags—relevance and clarity win.

How do I track if Twitter (X) is actually driving sales?

Use UTM links on every promotional post, track clicks in analytics, and connect form fills or purchases back to those UTMs in your CRM. The goal is to measure leads and revenue—not just likes.

What should I link to in my tweets if I want more conversions?

Link to a single, focused page that matches the tweet (a landing page, lead magnet, demo booking page, or product page). Make the next step obvious and easy, and keep your CTA aligned with what the reader wants.

What are X Lists—and how can they help me sell?

Lists help you organize accounts (prospects, partners, current customers) so you can engage faster and stay consistent. Use lists to spot buying signals, join conversations, and build relationships without your main feed getting overwhelming.

It is recommended that you do a website audit each year and find new ways to attract more visitors. Meaning you stop and take a hard look at how visitors are interacting with your web pages.

Same goes for social media marketing. Stop and look at how people are interacting with your X content. Who are your followers? What kind of content are they responding to? What are they retweeting? What are their interests?

To do any social media platform well you have to have a clear understanding of who your followers are and what content they are looking for.

With a good picture of who your followers are and what kind of content they're interested in, writing content for social media becomes so much simpler. Understanding what followers are engaging with will help you understand how to use X in a way that will attract new business attention online. Being present, authentic, and approachable is vital in building a sense of loyalty and trust with your followers. This is how you increase sales; by growing your social media reach with more followers and more interactions.

5 Tips for How to Use X to Grow Your Reach and Increase Your Engagement and See Your Sales Increase:

Include X cards/graphics in your tweets
Focus on growing your followers
Use Hashtags in the correct way
Maximize your X lists
Look at what your competitors are doing

1. X cards are an awesome way to have your tweet be more visible. People love graphics and X cards are more easily noticed in the X feed. Statistics are showing an increase in engagement when X cards are used versus a tweet with no card. With multiple templates to choose from, using the cards allows you to also share more information with your followers.

2. Spend some time each day searching X for related topics and interact with new people. Have discussions, ask questions, comment on other tweets and retweet relevant information from other X accounts. When people see these things, they will take interest and begin following your X account. You will see your X following grow organically.

3. Hashtags are simply a way to find conversations. Post tweets with 1-2 hashtags, research them carefully and use relevant ones to the topic. A simple search on X will show you what people are using. You can get creative with them but keep in mind hashtags are there to make others find your tweet more easily.

4. As your X account grows, your X feed can begin to feel very clogged up. Using lists is a great way to break it down more simply. You can create X Lists to suit you and your needs. Lists for prospective customers, current customers; add what works for your business. Learn how to use X Lists to make lists work for you and all that you can do with them.

5. Competitors... it never hurts to stop once in a while and see what other people in your market or similar market are doing and what their followers are responding to. Researching how your competitor is using their social media presence does not mean copy everything they do or anything they do necessarily. Finding inspiration and learning new ways to connect with your followers is the goal here, not copying.

By having a X account that is active and engaging, followers will gain the confidence and assurance they need before they click buy now. Social media marketing is often the first introduction to new customers. To increase sales using social media, you need to have a clear strategy for each platform your business is on.