So, what is HubSpot and how can inbound marketing increase website traffic? Good questions. Let’s start by talking about why HubSpot exists.
At the start of the 2010s, traditional marketing techniques, like TV ads, were still assumed to be the most effective ways to reach a consumer. Statistics said otherwise. In reality, mail campaigns were thrown out, emails deleted, and TV ads skipped.
In an effort to shift this way of thinking, HubSpot led a growing marketing movement to stop annoying customers and start helping them. And so, the switch from outbound to inbound marketing strategies began.
What Is HubSpot? An All-In-One Inbound Marketing Solution To Marketing Chaos
What is HubSpot? It’s a way to make marketing more friendly, by making it more inviting, less visible, and less intrusive.
HubSpot is a driving force behind the inbound marketing movement, and the most visible and successful developer of inbound marketing software. HubSpot's all-encompassing inbound marketing software focusses on three elements: Customer Relationship Management (CRM), Marketing, and Sales. These HubSpot software tools help businesses reach their ideal consumers; streamline their sales and marketing efforts and makes sure existing contact needs are met. Now, more than 34,000 companies in 90 countries use the platform.
Inbound Marketing Is A More Empathetic Strategy
Making the customer’s interests and problems your marketing focus is an empathetic approach to marketing. Inbound marketing thrives by showing your unique customers how you can serve their needs, not the other way around.
HubSpot marketing lets you demonstrate how you're a valuable resource to consumers, not an annoyance interrupting them at random moments with a sales pitch. When you demonstrate how knowledgeable and helpful your company is, customers will turn to you for their needs.
Reaching your ideal audience can be as simple as building on your expertise and trustworthiness through proven inbound marketing strategies so your business appears at the top of their Google search results. HubSpot helps you make this happen faster and more effectively than what you're doing now.
How Can My Team Use HubSpot Now?
Your goal is to give your customers something they need. HubSpot’s goal is to make managing your marketing efforts easier.
You can dive into the software with your current team or easily collaborate with and outsource your marketing to HubSpot partners. These experts, often inbound marketing agencies such as Tangible Words, use the software to help you track and manage your marketing and sales progress.
Stuck on creating content as well? You might find it easier and a better return on your investment if you hire an inbound marketing agency to help you do it all. Using marketing know-how plus HubSpot expertise and detailed project management processes, they'll make your life easier.
Here's how an inbound marketing agency takes care of daunting tasks for you and help with HubSpot:
- create content,
- manage social media,
- design email workflows,
- interpret performance analysis, plus
- manage targeted campaigns.
What Does HubSpot Software Cost?
The HubSpot CRM is free and always will be, so you can take advantage of all its features. Here's what your free HubSpot account includes:
- Contact management and customer lists,
- Contact and company insights,
- Gmail and Outlook integration,
- Lead Analytics dashboard and,
- Email scheduling and templates.
You can also sign up for free trials of the Marketing and Sales Hubs. Once you try them out, you can scale the services to meet your company's needs.
We at Tangible Words recommend the HubSpot Professional tier because it offers the best value for your money. The Professional tier not only gives you the tools you need to increase website traffic, but you'll also be able to convert more leads to customers with less effort. Plus, the analytics tools help you track your content's impact so you can set and meet your marketing goals. Used effectively, HubSpot software can boost the success of your marketing strategy.
How to Know if HubSpot is Right For Your Company
Inbound marketing is how the marketing tide is turning. HubSpot can help your company to master its techniques. While critics of HubSpot say other platforms do specific tasks better, most agree HubSpot offers the most services in the most convenient platform.
What's even better is you can decide what your HubSpot best fit is without being pushed into a purchase you’re not comfortable with because HubSpot follows its inbound marketing philosophy. You can give HubSpot’s free trial a go to see if it's right for your company, no strings attached.
If you're not sure about all the features you need, contact Tangible Words for expert guidance on whether HubSpot software is the right fit for your business and which service will benefit you, and your customers, the most.
If you want to use sales tactics that connect with your customers on a personal level, HubSpot is an excellent way to develop the kind of inbound marketing that attracts the customer you’re trying to reach.
See How This Customer’s Website Traffic Increased by 29% in Just One Month
“Area9 Learning is extremely pleased with the first month’s inbound marketing results obtained from hiring Tangible Words, an inbound marketing growth agency and HubSpot partner.
Our goal was to:
- increase website traffic,
- get more traffic on social media, and
- obtain better leads.
Tangible Words has already delivered this and more in just the first month. With a 29% increase in website traffic and a 230% increase in social media traffic, we are obtaining more qualified leads each day.
– Nick, Chief Learning Officer, Area9 Learning
References:
https://www.hubspot.com/products/crm
