There’s no question, a blog should be part of your company's online marketing strategy. When done right, business blogging can:
But should your company create its business blog content in-house, or outsource to an online content creation specialist? The short answer: it depends on your company’s creative department: do staff have the skill and time, and can they integrate your company’s goals into a cohesive and effective business blog strategy?
How would you respond to the following questions:
Answering “yes” to (i), (ii) and (iii) means your creative department has what it takes to create your company blog in-house. But if you answer “no” to one or more, then you should consider outsourcing your business blog.
Effective business blogging can significantly boost your company’s impact online.
Don’t leave your blog to chance, or for when your creative department can find the time. To attract new clients and educate and delight the ones you already have, your company blog will need to:
Stellar, bullseye content creation takes specialized skill, teamwork, and commitment to a high-quality outcome.
For these reasons — and to remain competitive in the online market space — businesses often outsource their blogging.
Content creation specialists, such as Tangible Words, have a team of SEO-trained copywriters, editors and designers that work together to build the right content for your business and to attract the right audience for your website.
Creating your blogs in-house will probably save your company money in the short term because you will be using the resources you already have. BUT: there is more to business blogs than simply creating well-written texts.
Copywriting is specialized writing. To write effective copy requires training, and an an understanding of how readers read online.
Writing effective copy entails:
Sound business blogging practices will attract more traffic to your company’s website, convert more leads, close more clients, and delight your loyal customers.
To learn more about how an effective company blogging can boost your web presence and your company’s profile, download the FREE e-book.
Tags: Blogging for Business