As a senior leader in your business, you've been managing a myriad of tasks in customer service, operations, and marketing. An aha moment comes when you realize that being in the weeds with marketing is preventing you from focusing on what you do best: leading your business. You realize that outsourcing your digital marketing is a strategic necessity.
Imagine the Relief of Seeing Your Online Presence Thrive?
When you outsource digital marketing, it allows you to tap into a pool of subject matter experts who know all aspects of the digital landscape and can increase the quality and number of leads coming your way while freeing up valuable time and resources.
How to Effectively Outsource Digital Marketing: Your Guide
This guide offers easy-to-follow advice on how to outsource digital marketing to ensure that you get the best possible value out of the partnership.
A Clear, Comprehensive Strategy Is The Way To Go
The first step in this process is to craft a digital marketing outsourcing strategy. This is created before meeting with any agencies and should outline your business goals, target audiences, and key performance indicators (KPIs).
Clearly define what success looks like for your business. Is it more leads (how many), higher conversion rates (how high), or increased brand visibility (how much)? Knowing all of this in advance ensures that your outsourcing efforts will be productive and drive the desired outcomes.
Your strategy on how to outsource digital marketing should include realistic timelines and budgets. Initially, there will be a ramp-up period where the agency familiarizes itself with your brand, industry, and objectives. This phase is critical in laying the groundwork for successful campaigns and should not be rushed.
Once you hire your dream marketing agency, discuss the anticipated timeline for each phase of the project, including research, strategy development, execution, and analysis. It's important to recognize that digital marketing is an ongoing process that requires continuous optimization and adjustment.
If you’ve outsourced this kind of work to an agency before, read on. But if you need some in-depth guidance on how to hire a digital marketing agency before continuing, we suggest you take a few minutes to familiarize yourself with our five-step agency hiring process and then come back to this post.
Leveraging Killer Tools to Optimize Your Agency Relationship
Using the right digital tools is crucial for effective collaboration between your business and your new digital marketing agency. There are three main types of tools that you’ll want to incorporate into your work together: project management tools, collaboration tools, and analytics tools.
Project Management Tools
It’s likely that the agency you’re working with already has a preferred project management software that they use to keep track of tasks, deadlines, and agreed-upon deliverables. Tools like Asana, Trello, Jira, or Monday can facilitate transparency and accountability so that you know exactly where your marketing activities stand at any given time. Ask them if it’s possible to be added to their project management platform for greater process transparency.
Collaboration Tools
Collaboration platforms such as Slack or Microsoft Teams provide real-time interaction that allows for quick resolution of issues, fostering a more collaborative process and better agency-client communication. If the agency you hired to outsource your digital marketing does not already use a collaboration tool with clients, suggest one to prevent time-sensitive messages from languishing in your inboxes.
Analytics Tools
Employing tools like Google Analytics or HubSpot for tracking the ongoing performance of marketing campaigns allows you to work hand-in-hand with your agency. They will likely provide you with an analytics dashboard that shows you how your marketing campaigns are performing in real time.
How to Outsource Digital Marketing that Scales with Your Business
Working with an agency on your digital marketing is unlikely to lead to immediate gains, but it is the best way to set your business up for sustainable future growth.
Consider the scalability of your outsourcing approach. Ask a potential agency partner if they have the capability and resources to support increased marketing demands as your business scales. An experienced growth agency will recognize the phases of your business growth and adapt their strategies to accommodate new markets, new products, or new demographics.
A word of advice? Be open to experimentation. Digital marketing is an ever-evolving field, and what works today might not work tomorrow. By being agile and adaptable, you’ll ensure that your marketing efforts remain relevant and profitable – and that those high-quality leads keep flowing into your CRM.
You + The Right Digital Marketing Agency = Growth Dreams Come True
In learning how to outsource digital marketing, you’ve embraced a strategic partnership that propels your business forward. We predict you’ll soon witness an uptick in website traffic, social media followers, and qualified leads. You’re taking the right steps to explore untapped markets and position your brand as a leader in your industry. Enjoy the growth!
Ready for More Revenue? Join Our Free Sales Growth Program
