We all want our companies to grow. Who wouldn’t want to see higher profit margins, increased brand awareness, or stronger employee retention rates? While your company growth goals might look like exponentially tripling your revenue each year or hitting extreme social media following growth goals, we actually think there might be more to the story. Because really growing your company means creating lasting value, and you aren’t going to get the sustained traction you’re actually looking for by blindly chasing numbers alone.
So, what’s really the key to sustained company growth? Well, it’s no one thing. To see actual company growth results, you’ll need to:
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Know your customer – and know them well
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Open communication with your team
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Accept and adapt to change
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Create a detailed Customer Journey Map
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And, most importantly, be human
As inbound marketers, we talk a whole lot about company growth (we even started a podcast to help busy entrepreneurs make it through their growing pains). Between the incredible entrepreneurs who have joined us on our podcast and the circumstances we found ourselves in during the global pandemic, we’ve learned a lot about what it takes to grow. Check out any of our articles below for real, actionable company growth strategies.
Table of Contents
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In Tough Times, Be Human
i. How Can Your Company Grow Amidst Economic Uncertainty?
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What the Pandemic Taught Us About Company Growth
i. Company Growth Podcast: Business Strategies for Surviving the Pandemic
ii. Helping Businesses Reopen: Economic Recovery in COVID-19 Pandemic
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Can a Growth Agency Help You Reach Your Goals?
i. A Growth Agency vs. A Traditional Marketing Agency: Which Is Better?
In Tough Times, Be Human
We are living in strange times, and you might be finding it hard to lift your company out of a stagnant post-pandemic period. If we can reassure you of one thing, it’s this: it is completely normal to feel stuck at any point in your business journey. Plus, the key to getting out of these slumps is actually quite simple: just be human.
Opening communication with your team, knowing your customers well, and keeping the personal touch alive are all ways you can keep your company growth on the right track. But how can you put this work into practice? Let’s get into the details.
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We kicked off the very first episode of the Company Growth Podcast with growth expert Todd Hockenberry to talk about how your company will make it through uncertain times if you want it to – and it might even come out stronger on the other side. From listening more closely to economic threats and accepting that change is coming to growing your company culture positively, Todd and Alysha break down all the details.
Customer Journey Map for Your Company Growth
HubSpot Channel Account Manager Dylan Wickliffe joins Company Growth Podcast host Alysha Dominico to discuss just how vital a Customer Journey Map is to grow your company. While it’s common to think of business as transactional –– you buy something from me –– going about it that way might not be the best route if your goal is tangible company growth. To hit your goals, you’ll need to know who exactly your customers are. It's easier to do this once you have your targets and prospect or customer stages laid out. Find out how to make your very own Customer Journey Map and find your best-fit customers here.
Pursuing Media & Press Releases in a Digital Age
We invited Rob Felber from Felber PR onto the Company Growth Podcast to teach us all a thing or two about press releases and how to keep the personal touch in business. From knowing the distinct purposes of press releases and inbound marketing to what to do if your press release isn’t picked up, Rob’s insights can help you improve your business relationships and grow your company. Plus, listen to the full episode for Rob’s secret strategy for getting a journalist's attention.
What the Pandemic Taught Us About Company Growth
There’s no denying that the world was almost completely transformed by the COVID-19 pandemic. Because of it, businesses have had to find new and creative ways to grow. We invited some incredible speakers onto the Company Growth Podcast to talk about the strategies they used to make it through.
Company Growth Podcast: Business Strategies for Surviving the Pandemic
In the business to business (B2B) sales world, it’s easy to forget that businesses aren’t just inanimate objects; they’re made of hundreds or even thousands of people. Sales Trainer of K2 Performance Consulting, Karen Kelly, joins Alysha Dominico on the Company Growth Podcast to help us all lean into the human-to-human connections that are still present in a very digital world. We might talk about the COVID-19 pandemic as if it’s over, but Karen’s strategies for surviving the pandemic might just lead us into a more empathetic and more human approach to company growth from here on out.
Helping Businesses Reopen: Economic Recovery in COVID-19 Pandemic
The Vice President of Marketing for GIS Planning, Alissa Sklar, talks with Company Growth Podcast host Alysha Dominico about how collaboration can help you find new solutions to COVID-specific problems, why websites are more important than ever during COVID-19, and much more. This episode explores supporting local businesses in their reopening from an economic development perspective.
Can a Growth Agency Help You Reach Your Goals?
Depending on your company growth goals, you might need to rethink who you’re outsourcing your marketing efforts to. Whether you have an in-house marketing team or an external traditional marketing agency, it’s likely that your staff is feeling overwhelmed – and you’re not hitting the KPIs you’re looking for. If this sounds like you, you might want to consider outsourcing your marketing to a growth agency.
A Growth Agency vs. A Traditional Marketing Agency: Which Is Better?
Already making plans to outsource your marketing but not sure where to start? You’ll want to ensure you have a solid understanding of what different agencies can offer you. On the one hand, a growth agency is data-driven and customer-centred. On the other hand, a traditional marketing agency gets your brand message out there, regardless of audience. But which agency is best equipped to drive results for your organization? Find out here!
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