--- title: "301 Redirects: How To Succeed At Rebuilding A Website" description: What 301 redirects are & how to benefit from them plus improve your website ranking sooner when rebuilding a website. Tips to help navigate 301 redirects. image: https://blog.tangiblewords.com/hubfs/301-redirects.jpg --- #### SHARE [Share via Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.tangiblewords.com%2Frebuilding-a-website-with-301-redirects) [Share via Twitter ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.tangiblewords.com%2Frebuilding-a-website-with-301-redirects&text=301+Redirects%3A+How+To+Succeed+At+Rebuilding+A+Website) [Share via Email ](mailto:?subject=301+Redirects%3A+How+To+Succeed+At+Rebuilding+A+Website&body=https%3A%2F%2Fblog.tangiblewords.com%2Frebuilding-a-website-with-301-redirects) [Share via LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.tangiblewords.com%2Frebuilding-a-website-with-301-redirects&title=301+Redirects%3A+How+To+Succeed+At+Rebuilding+A+Website&summary=What+301+redirects+are+%26+how+to+benefit+from+them+plus+improve+your+website+ranking+sooner+when+rebuilding+a+website.+Tips+to+help+navigate+301+redirects.) # 301 Redirects: How To Succeed At Rebuilding A Website August 23, 2017 |   3 minute read [Search Engine Optimization](https://blog.tangiblewords.com/topic/search-engine-optimization), [Growth-Driven Design Websites](https://blog.tangiblewords.com/topic/growth-driven-design-websites) ![301 Redirects: How To Succeed At Rebuilding A Website](https://blog.tangiblewords.com/hubfs/301-redirects.jpg) **301 redirects** allow you to maintain your website’s clout without the need to rebuild your audience from the bottom up when you're rebuilding a website. You built your website from the ground up. The number of page visitors has grown with you. When you’re [**rebuilding your website**](https://blog.tangiblewords.com/what-is-the-future-of-websites), you want to build on previous successes - not start from scratch. When search engines can see that your page has moved for good and not just temporarily, they can confidently send you a flow of traffic. > The *301 redirect* - an invaluable tool for website managers who plan to rebuild websites and [improve SEO results](https://tangiblewords.com/5-simple-secrets-identifying-powerful-seo-keywords/). ## Rebuilding A Website With A 301 Redirect: What Is It? ![301 redirects](https://blog.tangiblewords.com/hs-fs/hubfs/Imported_Blog_Media/rebuilding-a-website-e1502380252246-300x212.jpg?width=300&name=rebuilding-a-website-e1502380252246-300x212.jpg)Think of it like this... your house has sold, your move-in date approaches, and the time has come to re-direct your mail. Doing so ensures that people who want to reach you *can*, because you remain visible. The same action is necessary when you're rebuilding a website and moving it or a webpage to a new location online. **It’s called *****redirection*. ** > Changing your URL, and not the site itself, shouldn’t result in lost traffic ([2016 Moz](https://moz.com/blog/301-redirection-rules-for-seo)). In other words, when someone types in your ‘old’ web address, they will automatically be transferred to your new and correct URL - so your site visitors make the move with you. ([Tips for choosing the right URL keywords](https://tangiblewords.com/seo-friendly-url/)) Using a redirect when changing URLs is vital to viewer engagement. They give your audience access to the content they need in a place that makes sense for your business.There are several types of redirects ([301, 302, 303, 307, 308](https://www.searchenginepeople.com/blog/redirects.html) etc...) serving various purposes. ## A 301 Redirects have Particular Benefits: - It indicates a permanent move; - Since the move is permanent, it is the redirect preferred by search engines; - Search engines will allow the sites using 301 redirects to retain their authority. For those indefinitely ‘moving house’, the 301 is recommended for a smooth transition so you can improve your website ranking now, instead of having to rebuild it again first. > 301 Redirects are a way to change locations without losing your curb appeal. Here is some [practical advice on redirection (Moz)](https://moz.com/learn/seo/redirection) to help you figure it out. For those of you using WordPress, there are several redirect plugins available based on your needs. Once downloaded, these plugins will guide you through a simple process for installing the 301 redirect. Consider your objectives for each web page and tailor redirects accordingly. *301 Redirects transfer link power like no other.* ## **Your Business Has Already Earned Value, So Take It With You! Find Out How To Improve Your Website Ranking** [![New call-to-action](https://no-cache.hubspot.com/cta/default/2504218/65159388-2ce9-4f97-a9cb-b346c8f143a0.png)](https://cta-redirect.hubspot.com/cta/redirect/2504218/65159388-2ce9-4f97-a9cb-b346c8f143a0) **References** [https://moz.com/learn/seo/redirection](https://moz.com/learn/seo/redirection) [https://moz.com/blog/301-redirection-rules-for-seo](https://moz.com/blog/301-redirection-rules-for-seo) [https://www.searchenginepeople.com/blog/redirects.html](https://www.searchenginepeople.com/blog/redirects.html) [https://wpism.com/301-redirects-wordpress/](https://wpism.com/301-redirects-wordpress/) ## Most Popular Blogs [![Want to Balance Work and Family? Try Remote Work](https://blog.tangiblewords.com/hubfs/beach%20view.jpg) Careers ## Want to Balance Work and Family? 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