--- title: How To Set Up A Successful Content Marketing Strategy description: "Introduction to Content Marketing Strategy: what it is, the benefits, measuring return, 5 tips to help you with your Content Marketing Strategy." image: https://blog.tangiblewords.com/hubfs/content-marketing-strategy-1.jpg --- #### SHARE [Share via Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.tangiblewords.com%2Fset-successful-content-marketing-strategy) [Share via Twitter ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.tangiblewords.com%2Fset-successful-content-marketing-strategy&text=How+To+Set+Up+A+Successful+Content+Marketing+Strategy) [Share via Email ](mailto:?subject=How+To+Set+Up+A+Successful+Content+Marketing+Strategy&body=https%3A%2F%2Fblog.tangiblewords.com%2Fset-successful-content-marketing-strategy) [Share via LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.tangiblewords.com%2Fset-successful-content-marketing-strategy&title=How+To+Set+Up+A+Successful+Content+Marketing+Strategy&summary=Introduction+to+Content+Marketing+Strategy%3A+what+it+is%2C+the+benefits%2C+measuring+return%2C+5+tips+to+help+you+with+your+Content+Marketing+Strategy.) # How To Set Up A Successful Content Marketing Strategy November 10, 2017 |   4 minute read [Content Creation](https://blog.tangiblewords.com/topic/content-marketing-strategy) ![How To Set Up A Successful Content Marketing Strategy](https://blog.tangiblewords.com/hubfs/content-marketing-strategy-1.jpg) Your content marketing strategy should be based on original research.  Research helps you produce quality online content. Content quality is a compelling factor when [potential customers](https://tangiblewords.com/generate-more-online-business-after-you-connect/) are making decisions about which products or services to purchase, and where to purchase from. According to [Content Marketing Institute](http://contentmarketinginstitute.com/2017/07/content-influences-purchasing-research/), the top two influences on consumer decisions are word of mouth and original research. By investing some time and energy in creating an online **strategy** that includes original research, you can [create influential content](https://tangiblewords.com/tangible-words-advised-on-the-websites-and-social-media-content-strategy/) too. ## What Is A Content Marketing Strategy? An online marketing strategy is a plan for **what****,** **where** and **how often** you publish that content. To create a **[successful content marketing strategy ](https://tangiblewords.com/successful-content-marketing-strategy-eluding-you/)**you need to: - Research your [target market](https://tangiblewords.com/expert-buyer-personas-to-attract-customers/) thoroughly and develop [buyer personas.](https://tangiblewords.com/4-reasons-buyer-personas-improve-inbound-marketing/) - Decide what it is that you offer in a unique way to solve their problems. - Study which platforms they use to get their information. - Develop a calendar for posting on the platforms where you [know your target market](https://tangiblewords.com/awareness-stage-of-inbound-marketing/) is most likely to see it. (The plan may include [hiring copywriters](https://tangiblewords.com/hire-content-writers-support-marketing-team/) to support your [>marketing department](https://tangiblewords.com/content-writers-support-your-marketing-department-when-they-need-help/).) ## Big Return On Your Content Marketing Strategy Investment ![content writers](https://blog.tangiblewords.com/hs-fs/hubfs/Imported_Blog_Media/content-writers-1-1-300x200.jpg?width=300&name=content-writers-1-1-300x200.jpg)You may think you have no money for a [content marketing budget.](https://tangiblewords.com/budget-for-content-marketing/) However, a well-researched strategy will *make *you money. When you spend money to outsource to , you [stop losing online revenue](https://tangiblewords.com/stop-losing-business-online/). You can even [measure the Return on Investment](https://tangiblewords.com/measure-return-investment-inbound-marketing-working/) (ROI) of your strategy. ## How A Good Content Marketing Strategy Benefits You We’ve all heard the phrase “[content is king](https://tangiblewords.com/content-is-still-king/).” Take advantage of the far-reaching benefits of using the [quality content](https://tangiblewords.com/website-content-better-than-you/) you create. You'll [increase online sales](https://tangiblewords.com/increase-online-sales-grow-business-2017/) and grow your business. For example, you can use your Content Marketing Strategy to: - Adapt online copyfor mobile to increase your [mobile ranking](https://tangiblewords.com/good-copywriting-adapts-your-online-content-for-mobile-ranking/) so that more potential customers can find you. - Produce [website content](https://tangiblewords.com/writing-your-website-content-in-a-way-people-can-understand/) people can understand to help them find information efficiently and effectively so they trust you and keep coming back. - Align your [sales and marketing](https://tangiblewords.com/align-sales-and-marketing-departments-increase-company-sales/) departments and [improve communication and productivity](https://tangiblewords.com/smart-goals-align-your-sales-and-marketing/) so they work peacefully together and generate more qualified leads. ## 5 Tips to Help You Improve Your Content Marketing Strategy 1. [Set SMART Goals](https://tangiblewords.com/successful-content-marketing-strategy-eluding-you/) – Based on your target market research and knowledge of your company, set goals such as the quantity of customers, specific volume of sales, or number of followers. 2. [Hire Content Writers](https://tangiblewords.com/faq/) – consider using a [Website Copywriting Company](https://tangiblewords.com/proof-using-copywriting-company-business-website-works-roi/).They'll use their content and marketing experience to give your business a [competitive edge](https://tangiblewords.com/hiring-content-experts-can-give-business-competitive-edge/). 3. [Automate Your Content](https://tangiblewords.com/how-marketing-automation-generates-sales/)– Use [Hubspot](https://tangiblewords.com/use-hubspots-marketing-free-software-reach-customers/) to automate your content and reach more customers. Content writers [partner with you](https://tangiblewords.com/5-ways-unlimited-content-will-make-business-successful/)to give you the [benefits of marketing automation](https://tangiblewords.com/3-benefits-to-remember-when-youre-automating-your-content-marketing/). 4. [Use Search Engine Optimization](https://tangiblewords.com/seo-copywriting-immediately-increased-online-store-sales-340-percent/) – Be sure to use professional tips for [Search Engine Optimization](https://tangiblewords.com/professional-keyword-placement-strategies-improve-website-seo/) (SEO) when writing your content. Use research to carefully [select your keywords](https://tangiblewords.com/5-simple-secrets-identifying-powerful-seo-keywords/)to [improve website ranking](https://tangiblewords.com/seo-improves-website-ranking/) and get your posts found faster. 5. [Create Pillar Content](https://tangiblewords.com/use-and-re-use-pillar-content-to-become-a-sales-machine/) – To capitalize on the [newest Google algorithm](https://tangiblewords.com/newest-google-algorithm-seo-strategy-topic-clusters/), divide your content into topics or pillars, create a pillar (main, introductory) article for each topic and then use that article to link to more in depth content on sub-topics. ## Download Your FREE Checklist To Start Increasing Sales Today! [![Sales Growth Checklist CTA button image](https://no-cache.hubspot.com/cta/default/2504218/28a599cf-2a5d-4cad-a891-c7b4e36e8b37.png)](https://cta-redirect.hubspot.com/cta/redirect/2504218/28a599cf-2a5d-4cad-a891-c7b4e36e8b37) **References:** [http://contentmarketinginstitute.com/2017/07/content-influences-purchasing-research/](http://contentmarketinginstitute.com/2017/07/content-influences-purchasing-research/) ## Most Popular Blogs [![Want to Balance Work and Family? Try Remote Work](https://blog.tangiblewords.com/hubfs/beach%20view.jpg) Careers ## Want to Balance Work and Family? Try Remote Work ](https://blog.tangiblewords.com/balance-work-and-family-with-remote-work) [![How Does BeThere Immersive Use VR Job Training for New Hires?](https://blog.tangiblewords.com/hubfs/bethereimmersive.jpg) Cool Companies ## How Does BeThere Immersive Use VR Job Training... ](https://blog.tangiblewords.com/how-does-bethere-immersive-use-vr-job-training) [![#CoolCompanies: How Does The Bunkie Co. Make Smart Use of Back Yards?](https://blog.tangiblewords.com/hubfs/undefined-Apr-21-2026-08-22-38-1171-PM.png) Sales Growth Cool Companies ## #CoolCompanies: How Does The Bunkie Co. Make... ](https://blog.tangiblewords.com/the-bunkie-co) ### Topics - [Content Creation (298)](https://blog.tangiblewords.com/topic/content-marketing-strategy) - [Growth-Driven Design Websites (167)](https://blog.tangiblewords.com/topic/growth-driven-design-websites) - [Inbound Marketing (149)](https://blog.tangiblewords.com/topic/inbound-marketing) - [Sales Growth (139)](https://blog.tangiblewords.com/topic/sales-growth) - [Tangible Words (112)](https://blog.tangiblewords.com/topic/tangible-words) - [Search Engine Optimization (85)](https://blog.tangiblewords.com/topic/search-engine-optimization) - [Social Media Marketing (83)](https://blog.tangiblewords.com/topic/social-media-marketing) - [Hubspot (82)](https://blog.tangiblewords.com/topic/hubspot) - [Blogging for Business (75)](https://blog.tangiblewords.com/topic/blogging-for-business) - [Economic Development (64)](https://blog.tangiblewords.com/topic/economic-development-attract-investors) - [Events & Training (60)](https://blog.tangiblewords.com/topic/events) - [Company Growth Podcast (50)](https://blog.tangiblewords.com/topic/company-growth-podcast) - [Manufacturing (47)](https://blog.tangiblewords.com/topic/manufacturing) - [Tourism (46)](https://blog.tangiblewords.com/topic/tourism) - [Case Stories (42)](https://blog.tangiblewords.com/topic/case-stories) - [Email Marketing (42)](https://blog.tangiblewords.com/topic/email-marketing) - [Testimonials & Client Feedback (36)](https://blog.tangiblewords.com/topic/testimonials-2) - [Education and SaaS (23)](https://blog.tangiblewords.com/topic/education-and-saas) - [Google (21)](https://blog.tangiblewords.com/topic/google) - [Careers (20)](https://blog.tangiblewords.com/topic/careers) - [Cool Companies (20)](https://blog.tangiblewords.com/topic/cool-companies) - [Inbound Marketing Agency (19)](https://blog.tangiblewords.com/topic/inbound-marketing-agency) - [FAQ (16)](https://blog.tangiblewords.com/topic/faq) - [Alysha Dominico (13)](https://blog.tangiblewords.com/topic/alysha-dominico) - [Associations (7)](https://blog.tangiblewords.com/topic/associations) - [Food and Beverage (7)](https://blog.tangiblewords.com/topic/food-and-beverage) - [Revenue Operations (6)](https://blog.tangiblewords.com/topic/revenue-operations) [see all](https://blog.tangiblewords.com/set-successful-content-marketing-strategy#) ## TW Blog Sign-Up Learn more about how to grow your business and improve your sales team process. ## Related Blogs [![How to Manage Content Marketing](https://blog.tangiblewords.com/hubfs/Stock%20images/Content%20is%20King%20card%20with%20colorful%20background%20with%20defocused%20lights.jpeg) Content Creation Tangible Words Growth-Driven Design Websites ##### How to Manage Content Marketing ](https://blog.tangiblewords.com/how-to-manage-content-marketing) [![How Content Marketing And Inbound Marketing Work Together For You](https://blog.tangiblewords.com/hubfs/content-marketing-and-inbound-marketing-1-1.png) Content Creation Inbound Marketing ##### How Content Marketing And Inbound Marketing Work Together For You ](https://blog.tangiblewords.com/content-marketing-inbound-marketing-work-together) [![Content Marketing - Give Your Business Some Love](https://blog.tangiblewords.com/hubfs/campaign-creators-3WNi-5s4LVg-unsplash-1.jpg) Content Creation Growth-Driven Design Websites ##### Content Marketing - Give Your Business Some Love ](https://blog.tangiblewords.com/content-marketing-give-your-business-some-love) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Tangible Words", "url" : "https://blog.tangiblewords.com/author/tangible-words" }, "dateModified" : "2022-09-16T20:21:08.768Z", "datePublished" : "2017-11-10T14:00:07.000Z", "headline" : "How To Set Up A Successful Content Marketing Strategy", "image" : [ "https://blog.tangiblewords.com/hubfs/content-marketing-strategy-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.tangiblewords.com/set-successful-content-marketing-strategy", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.tangiblewords.com/hubfs/LogoTangibleWords-banner-2000px.jpg" }, "name" : "Tangible Words Ltd." } } ```