Pasta Tavola knew they needed to turn their existing online presence into a website sales tool. They just didn’t know how to do it alone. Tangible Words worked with them through the entire redesign process to improve their website grade from 32% to 97%. And, they trained Pasta Tavola staff how to continue the content marketing process to maintain their profitable online status.
Creating a Website Sales Tool For Pasta Tavola: Research, Plan & Execute
Tangible Words helped Pasta Tavola… “Become the organization we always knew we were but struggled to succinctly communicate.” - Victoria Watts, Owner & Founder, Pasta Tavola
Here are 5 steps that Tangible Words took in Pasta Tavola's digital marketing strategy:
- Facilitate digital strategy—refine and simplify Pasta Tavola audiences to better focus messaging
- Plan website content architecture—assess, filter and structure the ideas for the website into a user friendly shopping experience.
- Write SEO content quickly—establish Pasta Tavola credibility with content aimed at more profitable clients. Manage timelines and save staff time.
- WordPress website development —Manage your content PLUS an integrated CRM platform lets Pasta Tavola track deals from the website.
- Create Online Ordering—Pasta Tavola customers now access an intuitive online ordering system to get the products they want faster - and it’s streamlined the ordering process for Pasta Tavola staff too.
“Tangible Word's leadership and expertise made creating a website sales tool easy.” - Pasta Tavola
