May 10, 2017
Despite the uncertainties south of the border, there are ways you can protect and promote your Canadian manufacturing business to stay competitive in the US market. Developing a communications plan...
May 08, 2017
How to shape-up your content strategy to meet Canada’s Anti-Spam Legislation (CASL) email marketing standards so you become CASL compliant by July 1.
April 24, 2017
So we have discussed the Tourist Tammy persona and what she is looking for with her two sons. But now we need to provide her with quality content and calls to action.
April 07, 2017
Let’s face it, there are some things you just cannot do when shopping online. You run your hand over a soft, plush sofa at a furniture store. You try on those new running shoes before you buy them....
April 05, 2017
You know that you only get one chance to make a good first impression with a great sales pitch for conferences. Convincing someone to invest in your business in the time it takes to ride an elevator...
March 13, 2017
If so, you're not alone. 94% of B2B content marketers feel that the effectiveness of their organization’s content marketing strategy is sub-optimal, according to CMI’s 2016 industry survey. 50% of...
February 23, 2017
When you’re trying to entice investors to your economic development region you know you need to make it as easy as possible. While wining and dining makes a good impression and forms a personal...
February 22, 2017
Duplicate content can affect your website’s SEO rankings. But, creating duplicate content is a common practice among content marketers; for instance:
February 21, 2017
Duplicate Content is a Search Engine Optimization (SEO) term that refers to similar or identical content appearing in more than one place (URL) on the internet. This can range in nature from the...
February 17, 2017
Why Economic Developers Need At Least This 1-Page Strategic Plan If you’ve listened to any of my EDAC, OMAFRA, or OEMC, webinars and training sessions, you’ll know I advocate:
February 15, 2017
So now you know which site selectors and potential investors are looking for in your website and companies you should attract to get the best bang for your economic development efforts.But you’re not...
February 10, 2017
The biggest mistake your economic development website (and subsequent communications) can make...is to sound like everyone else working in economic development.Site selectors and investors (and...
February 08, 2017
With so much competition around you, it can be overwhelming and a daunting process to figure out how your business stands out. Have you considered what is unique about your product or service?
December 15, 2016
We are now hiring writers to join the Tangible Words copywriting team. Do you have any interest in working as a copywriter?
August 16, 2016
Recently Tangible Words has been investigating project management software. We're finding lots of great websites selling what we’re looking for, however, they’re not writing follow up emails that...
