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    Inbound Marketing Blog Articles

    July 12, 2017

    4 Reasons Buyer Personas Improve Inbound Marketing

    You might think that your marketing and sales departments work together as a team (and in a perfect world, they should). But disconnects between marketing and sales teams happen. One of the biggest...

    June 09, 2017

    Content Writers Can Support Your Marketing Department

    It might be difficult to admit but content writers can support your marketing department when they need it most. While your marketing team might see needing help as a sign of weakness; it’s not.

    May 29, 2017

    CRM Comparison Guide for Free and Paid

    Customer Relationship Management Systems (CRM) makes it easier to build and maintain business relationships online. CRM software is designed to help you as a small business or large corporations keep...

    May 25, 2017

    A How to Guide on Small Business Marketing Automation

    You might not be sure what small business marketing automation is exactly. But you've heard automation can help your sales.

    May 16, 2017

    Successful Inbound Marketing So You Attract Consumers Online

    You have a fantastic product or service. Successful inbound marketing grabs the attention of potential customers. Consistent content and contact from inbound marketing lets buyers know what you're...

    May 12, 2017

    Align Sales And Marketing Departments To Increase Company Sales

    Sales and Marketing departments can be the feuding siblings of the business world. However, when you align sales and marketing departments you have the opportunity to increase sales, convert leads,...

    May 08, 2017

    What You Need To Know To Become CASL Complaint

    How to shape-up your content strategy to meet Canada’s Anti-Spam Legislation (CASL) email marketing standards so you become CASL compliant by July 1.

    April 10, 2017

    Be an Expert on Your Buyer Personas to Attract More Online Customers

    A Buyer Persona is a Segment of Your Target Market

    April 03, 2017

    How Inbound Marketing Attracts International Manufacturing Customers

    Although manufacturing and industrial companies are an integral part of the global market, sometimes it is difficult to figure out how to reach your target market, especially when your international...

    March 24, 2017

    How To Use Hubspot’s Marketing Free Software To Reach More Customers

    Use HubSpot’s Marketing Free software to help you identify and engage your target audience – and, ultimately, reach more customers. Simply add this powerful inbound marketing software to your website...

    March 22, 2017

    Why it's Important Not to Skip the Awareness Stage of Inbound

    Imagine a target of five concentric circles, representing buyers from the outside to the middle.

    March 15, 2017

    How to Measure Return on Investment: Is Your Inbound Marketing Working

    Do you remember the days of walking around your grade school classroom measuring everything in sight with an unwieldy wooden meter stick? Wouldn’t it make your life easier if you could measure return...

    March 13, 2017

    Is A Successful Content Marketing Strategy Eluding You?

    If so, you're not alone. 94% of B2B content marketers feel that the effectiveness of their organization’s content marketing strategy is sub-optimal, according to CMI’s 2016 industry survey. 50% of...

    March 09, 2017

    Understanding Your Tourist Persona and How to Attract to Your Region

    You already know that leaving out food on a picnic table attracts bears to your campsite. Why? The bears are hungry and need to find food. They like to eat. The food meets a need and want.

    March 03, 2017

    How to Attract Investors to Your Economic Development Region

    A well-rounded marketing strategy to promote your economic development region starts with a widespread online presence. A hybrid approach making full use of modern tech and opportunities for organic...

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