In the article, “Outsource Content Creation to Keep Manufacturing Content Fresh”, we discussed the Attract stage of inbound marketing and the benefits of hiring inbound marketing specialists to create your online content. Next comes the Convert stage. Now that you’ve attracted visitors to your online platforms, you need to keep them interested.
So how can you hold onto the interest of potential buyers and convert them into leads? With a landing page.
According to Unbounce, a landing page is a single page with a focused purpose that you land on after clicking a Call To Action (CTA). A landing page is a one-stop-shop guaranteed to produce qualified leads for your manufacturing company because it’s a single page, targeting a specific type of buyer – buyers get exactly what they clicked for, and nothing else.
Here are some of the many ways landing pages contribute to lead conversion:
Simplicity for the visitor means convenience for the prospective buyer.
The best way to include the right content on your landing page is to use a content marketing strategy that includes researching your buyer persona. Try creating forms to collect the information you need – like target buyer demographics – and create a profile of your ideal buyer. Once you have a clear, detailed image in mind, you (or a content creation expert) can determine the proper wording, tone of voice, and formatting your content needs to reach your buyer.
The following are just a few options for landing page software from which your manufacturing company can choose to improve lead conversion:
Take advantage of landing pages as a power tool for the Convert stage of inbound marketing; a tool that will ready you for the next stage of inbound marketing: the Close.