What are the benefits of cross promotion to sales growth? Cross promotion helps grow sales by expanding your reach to a trusted, relevant audience (your partner’s), generating warmer leads faster than cold outreach, lowering acquisition costs through shared promotion, and increasing credibility when another business vouches for you. When you collaborate with a complementary, non-competitor brand, you get more visibility for the same offer—often with better conversion potential—because the audience is already aligned with what you sell.
When you’re looking for quick solutions to fill your pipeline, marketing is your best ally and here’s the good news: there are easy strategies you can adopt with your marketing team to keep your pipeline full. If you haven’t yet discovered it, cross promotion is a strategy meant to expand the marketing reach of your offers and services.
It’s a quick and easy “low hanging fruit” strategy that, when done right, will save your business marketing dollars and increase sales growth. Plus, supporting complimentary, non-competitor businesses is the right thing to do. Read on to discover more benefits of cross promotion.
You can grow your revenue in different ways. Here's proof of successful methods that can work for you too.
4 Business Benefits of Cross Promotion
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Cost: Cross promotion decreases the overall cost of your marketing strategies. Instead of spending money on advertising, your promotion partner advertises your business and offers for you - and you return the favour.
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Ease: Cross promotion is one of the easiest and most organic forms of marketing. Think of it like co-hosting a party with a friend: you very easily meet more people because you get access to their friend networks and they get access to yours.
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Expertise: You build brand expertise and credibility when a member of your industry or the business community promotes your business. Your partner’s audience is going to trust the businesses that they promote to them. You can also improve your SEO ranking whenever a partner posts (and gives you a backlink to your website) about your company on their website or social media.
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Expansion: Cross promotion allows you to expand your company’s reach and audience.
3 Quick Cross Promotion Strategies to Adopt Right Now
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Social media: an easy, straightforward way to tap into another brand’s audience and generate leads. All you have to do is tap another non-competitor, complimentary company and shout out to each other on social media (remembering to tag relevant accounts and use hashtags, of course).
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Podcast: be a podcast guest and/or invite a complimentary company onto yours. Here is an opportunity for you to use your brand expertise to sell your products and services to a new and warm audience. In the US alone, 104 million people listen to podcasts. Getting featured on a podcast with even a modest following is a great way to drive brand awareness. Podcasts are especially useful for showcasing your expertise and brand culture and voice. They are a platform that creates a more intimate relationship with the audience. The Company Growth podcast consistently features past and current clients and subject matter experts and creates a promotional plan that includes the guests participation. You can apply to be on the show here.
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Blogging: blogging might be the original cross promotional strategy but it’s on this list because it’s still that good. You don’t need to spend your time negotiating with popular influencers because a good SEO blog, shared to social media and your email list, is a classic strategy for a reason. It is about working smarter, not harder. A cross-promotional blog post does just that: it’s inexpensive and easy, and it allows you to showcase your expertise to a new but captivated audience. On the Tangible Words Company Growth Podcast, we put all three of these strategies together: podcast, social and blog. You can apply here to become a guest and create this free marketing funnel for your company.
Want to get more “low hanging fruit” strategies to increase your revenue and sales growth?
Apply for a meeting with a sales growth expert to get one on one time with an award winning sales growth expert and the chance to be featured on our blog and podcast.
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