It’s important to have an email message that is rewarding for your audience. If you've reached a potential lead with your helpful content, keep them engaged by adding more links to different content within your email. Doing so helps you track your readers' level of engagement, which in turn helps you determine your Return on Energy.
Why is your return on energy important? Your job is to create content. Okay, so you're going to keep creating emails regardless of the outcome because it's part of your strategy. However, if you've got a plan to build on the successful email marketing efforts, you'll spend your time creating the right content for the right person at the right time. And you'll know it's working because you can see it happening in your email analytics.
To best track reader engagement, you need to give them an opportunity to click on something. For example, they could learn more by clicking on a blog link, signing up using a form, or booking a meeting in your sales calendar.
To determine the effectiveness of your email marketing, you need your target audiences to click on your links so you can see if they are opening your email and getting something they need or want from the content.
Interlinking in Your Email Marketing is an Effective Copywriting Technique
Make your online marketing campaign sticky. Effective interlinking uses your keywords as placeholders for links to more relevant content. Not only does this prompt a reader response, but it also helps you establish your credibility with Google. Clicks show your readers are engaging with content in your area of expertise and choosing you to get their information from (this builds your authoritativeness score).
When developing your content strategy for future e-newsletters and other email marketing campaigns, consider the keyword links that were most used and use those words regularly to continue to attracting and engaging your audience.
In short, if people are opening your newsletters, clicking your links, and even better, contacting you to discuss your products or service, you know the content was success and the effort was a good return on energy.
Professional email marketing service providers help you align your content with campaigns and tracking (using software such as HubSpot) to ensure you can see your campaigns' successes. Tracking data within a campaign structure can give you information from opens to clicks all the way to revenue generated from that content. You can then build on the good and change what's not working.
Get some insight into revenue growth opportunities. Download this e-book.
