Marketing and sales professionals have a ton of talent and good ideas, but sometimes the practical tasks – such as analyzing campaign statistics or managing leads – can detract from the creativity and skill that should be focused on gaining more attention, generating more revenue and driving company growth.
If you want your sales team to start crushing sales instead of spending their valuable time on manually creating sales reports or organizing your CRM, you’ll need a powerful digital tool to free up their time. HubSpot is an extremely powerful customer relationship management (CRM) tool that essentially acts as another pair of capable hands to take care of the mundane work. With HubSpot, you can count on benefits like:
- A more efficient and successful marketing process – saving your marketing team time and money
- Streamlined lead follow-up – ensuring deals are closed and revenue generated
- Optimized communication between marketing and sales – every qualified, revenue-generating lead gets attention
- A happier, more productive sales team – track deals, close rates, and more for a growth-focused sales strategy
- And much more!
HubSpot might take a bit of getting used to, but there are tons of HubSpot resources out there that can help you get to the point where the software is automating your sales funnel, giving you insightful data-driven reports, and even scoring your leads to showcase hot leads that need immediate attention (and cold ones to say goodbye to). While we can’t name every benefit HubSpot offers ––there are too many to count –– we think these four might just take the cake.
Track what your contacts are doing and find the ones who are purchase-ready with HubSpot lead scoring.
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Four HubSpot Benefits for Growth Marketers
1. A More Efficient Marketing Process Means More Time and Higher Revenue
Email and Social Media Marketing Made Easy
HubSpot takes care of the grunt work of getting content in front of target-audience eyes, which can be a very time-consuming task. Once you have your polished content (and HubSpot can even help with that), you don’t have to worry about content scheduling. HubSpot tools automate email sends and social media posts, so instead of stressing about how, when, where and why you need to post, leave it to HubSpot and go polish off that attention-grabbing Twitter series!
Juggling Too Many Campaigns at Once?
Perhaps you have multiple marketing campaigns going at the same time. That’s great! But it’s hard to keep track of them all –– and far too easy to lose track of the money-making messaging. This is another area where HubSpot excels: it tracks all of your campaigns and guarantees your content will appear everywhere it has to. Plus, HubSpot campaigns are customizable and data-driven, so you know exactly what and who you’re targeting. Plug in your budget, goal, audience, assets (and customize to your liking) and watch as HubSpot tracks tons of data from your campaign. Then test and test again!
Content Generation and Repurposing
HubSpot can even save you time with content generation. If you’re stuck for ideas or need a quick outline, HubSpot AI tools can give you a hand. When you’re in the content editor for a blog post, go ahead and scroll over that introduction you’ve been staring at for hours and just can’t seem to get right. You’ll see tons of options to optimize your content and overcome that dreaded writers’ block. HubSpot has tons of integrations like this that help you spend less time stressing over the small stuff; you also won’t want to miss out on HubSpot’s content repurposing software, which helps you adapt content for multiple platforms at once.
2. Better Leads; More Follow-Ups; More Sales
Gaining Trust with CTAs
Making a strong call to action (CTA) in HubSpot is a simple but absolutely vital process to gain trust from your leads by offering them value –– and allowing them to get familiar with your product or service. Plus, HubSpot tools track and analyze the results of your lead-generating material like CTAs, so you can optimize and personalize them for your target audience. HubSpot seamlessly collects all of this information in one place so you can see at a glance if a prospect is promising – or not. And, once you’ve got that really promising lead, it’s as easy as 1-2-3 to get in touch with them and showcase your product or service.
Start Automating Your Prospecting
Pro tip: if you haven’t heard about the workflows tool yet, now’s the time to get automating! With workflows, you can automate follow-up emails with hot leads so no revenue-generating opportunity is lost. HubSpot can alert you when leads have no contact owner (the team member assigned to them) so you can make sure to get a team member on it and strike while the iron’s hot. Workflows replace many of the errors that can pop up when prospecting –– like faded interest from delayed responses –– so no qualified leads (and revenue) get lost.
Not sure how to make the most of HubSpot software? Our HubSpot Bootcamp can get you on a stronger path to growth:
3. No Lost Opportunities: Marketing and Sales Cohesion
Without software, the time and human resources needed to track, gather and analyze marketing and sales data would be insurmountable. Even then, information is only useful if it ends up in hands that are capable of contextualizing that data. Remember: numbers are just numbers unless someone can see the larger picture. HubSpot sets itself apart from the pack in this area: the software’s reporting capabilities are incredibly intuitive, data-driven, and insightful.
Whether you want to report on blog performance, paid advertising, sales velocity (or just about anything else you have stored in HubSpot), the reporting tool securely tracks all of your data and breaks it down for you in easy-to-read reporting. Plus, once you have all your reports perfectly tailored to your business goals and KPIs, you can store them on a dashboard to get an even bigger picture of your sales and marketing performance.
With intuitive reporting displayed in dashboards, your marketing and sales can access the exact same information so that nothing gets lost or miscommunicated. Your marketing team can see if they have an effective campaign strategy and your sales team can see where they need to shift their focus to more promising leads. The result? Greater revenue and company growth.
4. A Satisfied Sales Team: Deal Analytics and Sales Rep Reporting
If you’ve got an unmotivated sales team, it’s likely that they just don’t have the right tools –– or data –– guiding their process. If your reps don’t know where their prospecting trails are going cold, how can you expect them to see the path to higher revenue?
With HubSpot, your sales team can:
- Track deals through each deal stage to identify any points of weakness (or strength) in the sales funnel
- See their entire workload at a glance, keep track of assigned contacts, and find a list of new leads to follow up with in the prospecting workspace
- Schedule and log meetings effortlessly
- Automate email replies to new leads, ensuring no opportunities are missed or lost
- And explore tons of other sales-focused features HubSpot has to offer – no portal is the same, so your reps can tailor their process to their liking
Plus, HubSpot reporting excels at showing the performance of individual sales reps: Who’s bringing in the most revenue? Who’s spending more time on cold leads? Who’s struggling with their dial to connected ratio? HubSpot makes it easy to find out where your sales team might need some extra support and equips you with the tools to address and overcome the challenges they’re facing. On the flip side, it shows where your reps are excelling, so you can celebrate wins and keep them motivated to drive sales and grow your company!
The HubSpot Benefits Don’t Stop There!
When practical business operations like help desks and invoicing can also be automated and streamlined, the marketing and sales professional life just gets better and better with more time saved and money gained. HubSpot software fuels growth by making customer support efficient and easy and administrative tasks as automated as they can be. When staff is needed for any of the tasks, all the information they need is in one place so that nothing (and nobody – customer or lead) gets dropped.
Make These HubSpot Benefits Work for You
Having all this powerful software in one place is great for company growth. But do you ever wonder if you’re using HubSpot to its maximum capacity? An audit of your HubSpot portal can get you the answers you need!
