--- title: This OKR Book Will Change Everything About How You Run Your Business description: "The Company Growth Podcast discusses the OKR book that started it all: Measure What Matters by John Doerr." image: https://blog.tangiblewords.com/hubfs/The%20Company%20Growth%20Podcast/CGP%20Web%20Page%20Redesign%20March%202023/Actual%20size%20images/Blog%20actual%20size%20images/book%20review%20-%20jeremy%20bout(lowfilesize)(actualblogsize).jpg --- #### SHARE [Share via Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.tangiblewords.com%2Fthis-okr-book-will-change-everything-about-how-you-run-your-business) [Share via Twitter ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.tangiblewords.com%2Fthis-okr-book-will-change-everything-about-how-you-run-your-business&text=This+OKR+Book+Will+Change+Everything+About+How+You+Run+Your+Business) [Share via Email ](mailto:?subject=This+OKR+Book+Will+Change+Everything+About+How+You+Run+Your+Business&body=https%3A%2F%2Fblog.tangiblewords.com%2Fthis-okr-book-will-change-everything-about-how-you-run-your-business) [Share via LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.tangiblewords.com%2Fthis-okr-book-will-change-everything-about-how-you-run-your-business&title=This+OKR+Book+Will+Change+Everything+About+How+You+Run+Your+Business&summary=The+Company+Growth+Podcast+discusses+the+OKR+book+that+started+it+all%3A+Measure+What+Matters+by+John+Doerr.) # This OKR Book Will Change Everything About How You Run Your Business April 19, 2023 |   4 minute read [Company Growth Podcast](https://blog.tangiblewords.com/topic/company-growth-podcast) ![This OKR Book Will Change Everything About How You Run Your Business](https://blog.tangiblewords.com/hubfs/The%20Company%20Growth%20Podcast/CGP%20Web%20Page%20Redesign%20March%202023/Actual%20size%20images/Blog%20actual%20size%20images/book%20review%20-%20jeremy%20bout(lowfilesize)(actualblogsize).jpg) Sometimes, it feels like no matter how hard your employees or [sales teams](https://blog.tangiblewords.com/how-to-help-your-sales-team-and-build-a-recession-proof-business) push, how hard they grind, or how much they work, the result you wanted doesn’t happen, and **the company doesn’t grow. ** This is often the result of misunderstood or miscommunicated goals. The [sales team isn’t unified](https://blog.tangiblewords.com/how-to-improve-your-sales-teams-close-rate) toward easily understood objectives. When you begin to notice this, you’ll be able to identify the companies that do have unified and understood goals, versus those that don’t.  When it comes to creating goals that will meaningfully impact your company, there’s no better book to read than ***Measure What Matters *****by John Doerr.**   ## **How to Communicate Goals Effectively with Objectives and Key Results** Planning effectively and leading a team towards a singular goal is the difference between a company that will keep growing and one that will struggle. But keeping a team on track towards such a goal is easier said than done. *Measure What Matters *describes a system of creating and communicating goals that will revolutionize the way you work and lead. This system is called [Objectives and Key Results](https://blog.tangiblewords.com/how-to-set-goals-for-your-business-in-2021) (OKRs).  [![Company Growth Podcast Speaker interest CTA button](https://no-cache.hubspot.com/cta/default/2504218/de898050-8e6d-40f6-9eed-51d69dccc318.png)](https://cta-redirect.hubspot.com/cta/redirect/2504218/de898050-8e6d-40f6-9eed-51d69dccc318) ## What Are Objectives and Key Results? OKRs are a collaborative goal-setting methodology that creates [ambitious business goals](https://blog.tangiblewords.com/smart-goals-align-your-sales-and-marketing) and uses measurable results to prove when those goals have been achieved.  **Here’s the formula for an OKR.** You can easily make one by writing out your goal in this format:   > I will (put your objective here) as measured by (put your key result here).   An example of the formula put to use is given on the *Measure What Matters *website: “I will fix the website for the vast majority of people as measured by 7 out of 10 people being able to get through, a 1 second response time, and a 1% error rate.”   ## Edge Factor Found a Game Changing OKR Book   On [the Company Growth Podcast](https://blog.tangiblewords.com/in-the-top-25-canadian-business-podcasts-company-growth-podcast)’s new limited series, **Books To Help You Grow**, we review books that unlocked the most ideas for Tangible Words and our clients. For this episode, we talked about *Measure What Matters *with the **Founder and CEO of Edge Factor, Jeremy Bout. ** [Jeremy Bout](https://blog.tangiblewords.com/hiring-for-diverse-skill-sets-on-the-cgp) has a lot to say about this book because OKRs completely changed the way he and his team approached their business, which led to a noticeable and measurable change in growth and success. Jeremy also has an interesting idea to get his team to understand OKRs. He bought each member of his team a copy of *Measure What Matters* and then held book clubs to discuss the content and how they can apply it to their work. **A similar approach could work for your compan**y to help get your team on the same page.    ## Listen to the Company Growth Podcast's Books to Help You Grow Series And find the book that will change your life and business. If you’ve been looking for an OKR book that explains the concept thoroughly, listen to [the *Measure What Matters *episode](https://youtu.be/kOJZ0DHBRmk) of the Company Growth Podcast today and see what we think are the pros and cons of *Measure What Matters*.  To browse more episodes by topic, visit the [Company Growth Podcast webpage](https://tangiblewords.com/company-growth-podcast).   ## Ready to Grow Now? Apply for a Spot in Our Free Sales Growth Program. 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