February 11, 2011
Great copywriters understand writing and sales. Knowing what's different about online writing will help you move your ideas from printed materials to the digital marketplace.
November 24, 2010
Warning: not everyone can (or should) write website copy. Trained copywriters are more than wordsmiths or journalists. Copywriters are sales-trained writers who help you sell more of your product or...
November 17, 2010
Your content creation strategy works best when you harness the power of brand consistency. Aim to use industry-specific keyword content to attract your target audience in all your copy and build...
November 10, 2010
in 2024, businesses have moved beyond knowing they need to create more effective content. It's not a matter of why you need a copywriter but more of how much help copywriters can give me to boost...
October 27, 2010
Need help getting ideas out of your head and onto paper? With Tangible Words Copywriting in Toronto and Melbourne, you won’t have to
October 06, 2010
Eee...blog spam is raging online and sites are getting so badly hacked that you could lose control of your website--not to mention whatever income you have coming off of your business blog website....
September 27, 2010
Do you realise 78% of people look at your website before they decide to buy from you? As a business owner, you know web design and graphics are essential to your professional image. But how much...
September 22, 2010
I was surfing the web recently and I came across what I considered an interesting headline: "Never use a copywriter for your website." The article's author Tony Hetherington is a copywriter. And he...
September 15, 2010
Sometimes you’re not sure who you want to attract to your business. But too many SMEs waste advertising money by assuming their product is used by everyone.
September 08, 2010
Do you ever use the words “quality” and “excellent customer service” and “reliable” to differentiate your business from your competitors’? If so, you are missing a great opportunity to tell your...
September 01, 2010
Remember when I said how good Twitter was for business? Once you’ve created your Twitter account, you will also want to personalise your Twitter webpage. You can make your Twitter webpage be...
August 25, 2010
You know blogging is good for your business. Sometimes, it can be challenging to know what to write about. Having a content strategy that includes a business blog plan relieves that stress from your...
August 10, 2010
Now that you know how quickly your customers read your website, I can explain the 'nitty gritty' of business websites vs. newspapers.
August 03, 2010
You'd give any website 3 seconds, right? Wrong. And worse, 3 seconds may not be enough to sell your product or services. When I presented a copywritten website landing page copy to a client this...
July 21, 2010
I'm a little surprised. Some of my new clients are choosing Tangible Words because their previous copywriter didn't deliver their copy on-time. As a business owner, I can't help but think if a...
