August 16, 2011
There's a reason some companies are – or aren't – leaders in their industry. I was recently researching Merchant Services in Canada. The majority of the holders I came across had poor customer...
August 05, 2011
If you want to start a relationship with prospects from your website and turn visitors into customers, give them a reason to stay. You can do this by including enticing offers and incentives that...
July 23, 2011
Most copywriters are freelance writers. Which means they might not have the same Quality Management Systems in place as a copywriting company. At least that's what our clients thank us for.
July 08, 2011
June 22, 2011
I've been working on copywriting this Toronto company website that has over 30 pages. The business owner figured that's what it would take to capture all of the ideas he had.
June 20, 2011
Content marketing has evolved. Website content and blogs are still important for selling your business; now, there is an opportunity to connect with your customers in seemingly endless ways. It can...
June 15, 2011
I have already written about why I think you should build your website with WordPress, certainly all of your business blogs. Sure, there are some WordPress dangers to look out for, like exporting...
June 12, 2011
My thanks to an email (YES, people will read e-newsletters if your content grabs their attention in 3 seconds or less!) from MacInnis Marketing today. I was tipped off to read an article on...
May 30, 2011
My friend Nick said someone tried to sell him pre-written content for his website. It was written just for industries like his. His web developer thought it was a good idea: at least with buying...
May 12, 2011
For those of you on our database, you may have already heard about Flexi-Words, a brand new service from Tangible Words. Tangible Words is offering 3 months free marketing (until June 1st, 2011) to...
May 11, 2011
Here's how one business really ticked off a potential customer... I was recently in a Melbourne business that had a sign up. It said, "insert $1 for 50 credits." Which to me meant that if I inserted...
April 30, 2011
It used to be that colloquial language was frowned upon. Not so anymore. Effective website writing means adding a human touch to relay your experience and trustworthiness to prospective buyers.
March 30, 2011
[caption id="" align="alignright" width="300"] Image via Wikipedia[/caption]
February 23, 2011
There's more than one reason to get a great website design. But if your web design and content architecture is great, and so is your competitors'—what will make customers choose you?
February 16, 2011
You already know there's a difference between being a good writer and being a great copywriter. Because high school and university don't adequately prepare you for business writing, as a former...
