August 02, 2017
You might need to deal with site selector objections when relocating to your economic development region because clients are intelligent and informed. They do their own research so they feel they are...
July 19, 2017
Although content is king, the design of your economic development website is also important when trying to attract investors and site selectors to your economic region. Using a content first, then...
July 06, 2017
You could talk about your economic development region for hours. But when you’re trying to attract investors, it’s best to make every word count. You can attract investors to your economic...
June 30, 2017
Non-verbal communication makes up 93% of all communication[i], according to Dr. Albert Mehrabian, making it a powerful tool you can use to sell your economic development location.
June 12, 2017
You can attract investors with social media plus boost website traffic. Step One: create a relationship between your business social media accounts and your company’s website. Use social media to...
May 26, 2017
Personalizing your email lists and the email content is one way email lists attract investors to your economic development region. Thoughtful email content (like targeted subject lines) helps...
May 01, 2017
You’ve networked and made connections with potential investors. You’ve perfected your sales pitch. And you’ve created an awesome economic development website. Now what? There’s always new ways to...
April 18, 2017
For any economic development region, your website is your business storefront, capable of attracting investors and inviting businesses when you aren’t around to do it face to face. But there is one...
March 31, 2017
Few things are as important to modern business success as high speed internet access. The Canadian Radio-television and Telecommunications Commission (CRTC) recognizes high speed internet as a...
March 06, 2017
You’ve got 20 seconds to attract economic development investors to your region. That’s not a lot of time to make an impression, even for a seasoned economic development professional. You’re already...
March 03, 2017
A well-rounded marketing strategy to promote your economic development region starts with a widespread online presence. A hybrid approach making full use of modern tech and opportunities for organic...
February 23, 2017
When you’re trying to entice investors to your economic development region you know you need to make it as easy as possible. While wining and dining makes a good impression and forms a personal...
February 17, 2017
Why Economic Developers Need At Least This 1-Page Strategic Plan If you’ve listened to any of my EDAC, OMAFRA, or OEMC, webinars and training sessions, you’ll know I advocate:
February 15, 2017
So now you know which site selectors and potential investors are looking for in your website and companies you should attract to get the best bang for your economic development efforts.But you’re not...
February 10, 2017
The biggest mistake your economic development website (and subsequent communications) can make...is to sound like everyone else working in economic development.Site selectors and investors (and...
