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    June 30, 2015

    Make Your Website Resources Page A Tool Not A Placeholder

    A website resources page can be a helpful tool for your users if it’s organized. Like any content on your website, if you make readers figure things out on their own, you risk losing them to a more...

    June 25, 2015

    Use Your Website Words To Sell Your Business Online

    Your website words tell your business story, make it a short story, but a good one. You can’t sell your product on witty banter and video alone—though they do enhance your website words. Make your...

    June 16, 2015

    Helpful Website Content Lets Prospects Find What They’re Looking For

    First off, do you know what your prospects are looking for? If you do, you need to ensure your website purpose is obvious.If you don’t know what your prospects are looking for you need to figure it...

    June 09, 2015

    Why You Need More Than Webpages To Make An Impact Online

    Sure, your webpages give titles and placeholders for all the parts of your business that users might search for (SEO copywritten web pages are even better). But, there's more to having a good website...

    June 04, 2015

    Should You Put Prices On Your Website?

    Everybody wants to know how much something will cost them whether they can afford it or not. Good content marketing says you need to answer your customers’ questions. So regardless of your product or...

    May 21, 2015

    Improve Sales Potential: Your Company Website Is An Ongoing Investment

    If you stop thinking about your company’s website as soon as it’s launched, you’ve just thrown away your investment. Your website is an ongoing investment — of time and money—to ensure you improve...

    May 07, 2015

    How to Use Search Engine Optimization To Boost Your Search Ranking

    Learning to write your online content using Search Engine Optimization (SEO) can be a challenge. Using keywords to create organic interest in your online content, not bought ads, takes some practice...

    April 30, 2015

    Reaching Your Target Audience By Fulfilling Their Needs - TED Blog

    If you’ve struggled with trying to integrate a change in the way your organization communicates its messages in reaching your target audience, you must read this article “Octopus’s garden: A TED...

    April 27, 2015

    Writing Website Content In A Way People Can Understand

    To get started writing your website content in a way people understand, you must leave your ego at the door. Yes, your business might be complex and difficult to explain and many highly trained...

    April 21, 2015

    Blogs and Articles: How Each Impacts Your Website Content

    Fresh website content keeps your site relevant with search engines and interesting to returning users. This means offering up new information regularly to keep your clients and followers engaged....

    April 07, 2015

    Don't Break Your Online Sales Cycle – Plan Your Website Content.

    For the second time this week I have been researching something online and come across an event I was interested in only to have the website owner break the online sales cycle on me.

    March 16, 2015

    What’s The Best Way to Manage Links On Your Website?

    Your website design is all about creating a positive user experience. And keeping users on your site is important to the sales cycle. Congratulations if you’ve already put the effort into writing...

    March 03, 2015

    Make Your Business Website Purpose Obvious

    Consumers are a finicky bunch. Make things too difficult or confusing and they’ll move on pretty quickly. Expending energy to get traffic to a website that uses vague wording and unclear...

    February 26, 2015

    How to Seamlessly Fit New Content into Your Website Design

    Finally, you’re done. You’ve launched your website with all the important content so people know who you are and what you offer and how they can buy it. Now you can move forward and work on running...

    February 02, 2015

    Have Your Company Website Homepage Rewritten Today

    Have Your Company Website Homepage Rewritten Creating the content you need to sell your business best online can be a struggle. You want a user-friendly organization so your customers have a positive...

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