February 15, 2012
Business blogging is essential for any business using online for marketing. AKA if you have a website, you may want to think about adding a blog to provide advice, knowledge, tips etc. to build...
June 22, 2011
I've been working on copywriting this Toronto company website that has over 30 pages. The business owner figured that's what it would take to capture all of the ideas he had.
June 15, 2011
I have already written about why I think you should build your website with WordPress, certainly all of your business blogs. Sure, there are some WordPress dangers to look out for, like exporting...
June 12, 2011
My thanks to an email (YES, people will read e-newsletters if your content grabs their attention in 3 seconds or less!) from MacInnis Marketing today. I was tipped off to read an article on...
May 30, 2011
My friend Nick said someone tried to sell him pre-written content for his website. It was written just for industries like his. His web developer thought it was a good idea: at least with buying...
May 16, 2011
In the business world, we need to know information quickly. Often when we are learning in the workplace, we are learning as we need to know, not leisurely. So if you're using online website content...
February 23, 2011
There's more than one reason to get a great website design. But if your web design and content architecture is great, and so is your competitors'—what will make customers choose you?
November 24, 2010
Warning: not everyone can (or should) write website copy. Trained copywriters are more than wordsmiths or journalists. Copywriters are sales-trained writers who help you sell more of your product or...
September 27, 2010
Do you realise 78% of people look at your website before they decide to buy from you? As a business owner, you know web design and graphics are essential to your professional image. But how much...
August 29, 2009
You can write an English sentence but can you write online? Did you know that copywriting is a specialized type of writing that training is required? To understand how people read online, and what...
