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    December 10, 2014

    Lead Generation Through Your Company Website

    Is Your Website Your Main Source of Lead Generation? Just like you need a nice shop front for people to browse and hopefully buy your products, for online shoppers, your website needs to be...

    December 04, 2014

    "Tangible Words developed a Communications Plan and Content Strategy"

    "Ever since I attended a Tangible Words workshop, I've been impressed—and relieved—to have found an organisation who really understands our needs; from offering workshop accessibility options to...

    May 16, 2014

    Tangible Words conceptualized how to foster trust with my audience.

    "My website’s homepage copy has to drive traffic to my online store. I struggled to build trust with website visitors on my homepage, and give them all the information they needed to trust my...

    October 10, 2013

    Google Keyword Tool Has Been Replaced with Keyword Planner

    Google used to have a free tool that almost everyone with a website used. It doesn't exist anymore, but there are alternatives. The good news is there are still plenty of opportunities to find out...

    August 20, 2013

    Search Engine Optimization Dangers - WordPress themes

    I was speaking with Jason Silver of Crooked Bush today about a client website we are working on together.He clarified a Search Engine Optimization Best Practices point to me which is a mistake I know...

    August 01, 2013

    Can Your Website Copy Have 'Too Many' Links?

    We had a really interesting question from a client recently, which I thought was worth sharing with our larger audience. It's a best practices element that makes Tangible Words website copywriters...

    June 07, 2013

    The content marketing appeal - do commercials still serve a purpose?

    I was on the phone with a librarian last week in Ottawa. She was pointing me to some online resources. I waited on the phone while she did a quick search on the online catalogue for my request....

    June 05, 2013

    Do Commercials Sell or Just Interrupt?

    Last Saturday night I was hanging out with some friends in Ottawa, and as it often happens, at some point in the night we opened up You Tube and started feeding the music by finding the songs we...

    May 27, 2013

    Google Penguin 2.0: to Help Users Find the Content They Need

    Google is going to release a new update to their Search spiders! http://lnkd.in/HCdz4H. It's called Penguin 2.0 update.

    April 09, 2013

    Review of a Good E-Newsletter Copywriting: Baby Center

    Content Marketing is essential to your business. Your business website must speak to your clients (WII.FM), be interactive (interlinks), and help them skim through easily (headlines), as this is what...

    June 23, 2012

    What's the difference: Paid SEO Ads vs. Organic SEO Content Writing

    If your business relies on online enquiries, then understanding search engine optimization and the difference between organic and Paid will be important to you. Website copywriting clients in Toronto...

    June 21, 2012

    Case Story: Certatech Telecom Professional Service Firm Website Content

    Before: Certatech (telecom professional services firm) had these problems Never really happy with their content. Their website didn’t say all they could do. Certatech Senior Staff and Partners felt...

    May 29, 2012

    Content Marketing Series - What Are Your Content Marketing Rules?

    Need some help keeping up with the changing SEO rules from search engines like Google? Content marketing rules combine the fundamentals of what works in marketing content writing with making sure the...

    May 06, 2012

    What is Content Marketing Anyway?

    "Content marketing" is a type of advertising in which business owners create digital content (like blogs, FAQ pages, and other website content) to engage with and gain trust from potential customers...

    May 02, 2012

    Review of a Good Website: Mailchimp

    Our 1st review of a website with excellent copywriting techniques was Quicken. In our 2nd review of a good website, we move to Mailchimp, which is in fact an e-newsletter software that businesses can...

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