December 10, 2013
The Google Hummingbird algorithm changed the way Google looked at search terms and ranked content for users. Implemented in 2013, after the earlier Penguin and Panda updates, Hummingbird changed how...
December 02, 2013
What most people don't realize is that website copywriters PLAN the content, and THEN write it. The purpose of the Communications Plan and Content Strategy is to figure out what you need to say, how...
November 28, 2013
Our last article discussed avoiding one-stop-shop website companies and 'How to Save Money when Redoing Your Business Website. Look for specialists for each area of your business website.
November 26, 2013
When you're in the market to revamp your business website, most companies go back to the website company they used before, or find a new website designer or developer and call it a day. But there's a...
November 18, 2013
Tangible Words is excited to announce that we are now on the Strategic Communications Supply Arrangement List(EN# 578-113216/031/CX) for all Departments in the Government of Canada. This supply...
November 05, 2013
Tangible Words has partnered with the Loyalist Training and Knowledge Centre to provide a 'Learn to Use Wordpress For Your Business' workshop in Belleville on November 26th, 2013.
November 01, 2013
In our last article, we discussed what an Offer, Incentive, and Action are in Email Marketing. All great email marketing uses this formula: Offer + Incentive = Action. Does your email marketing...
October 29, 2013
Email Marketing takes time and effort. It's your mission to ensure that your readers benefit from the information you share and are interested enough to click through your content and eventually...
October 21, 2013
How can content turn visitors into customers? Copywriters and content strategists love to answer this question. Your content strategy is all about your ideal customer. Content is the tool you have to...
October 10, 2013
Google used to have a free tool that almost everyone with a website used. It doesn't exist anymore, but there are alternatives. The good news is there are still plenty of opportunities to find out...
October 08, 2013
We're going to be building websites together and we need to make sure we enter this new era of "accessibility" guidelines together.
September 23, 2013
Once your blog is up and running and you have been able to create consistent, unique, quality content, then you might consider guest blogging. There are many benefits to guest blogging including: a...
September 10, 2013
Are you considering a business blog for your company or perhaps a monthly e-newsletter? Have you wondered if you would have people interested enough to read your email marketing newsletters or blog...
September 03, 2013
Tangible Words will be presenting at the annual Ontario East Municipal Conference (OEMC) in Kingston, Ontario this September. Understanding Social Media: The Need for a Content Policy - Sept 12th at...
August 20, 2013
I was speaking with Jason Silver of Crooked Bush today about a client website we are working on together.He clarified a Search Engine Optimization Best Practices point to me which is a mistake I know...
