What is Growth Marketing, Anyway?

Growth marketing is a comprehensive marketing strategy that takes the whole story of a customer’s lifecycle into consideration.

It is data-driven, measuring everything that a company could possibly adjust or change to make the customer experience better. The goal of growth marketing is to keep customers engaged, and turn them into brand ambassadors, in turn, driving sustainable company growth. 

Table of Contents:

1. The Most Important Skills for Growth Marketers 
2. Why You Should Outsource Marketing for Growth
3. A Growth Marketer Pumps Life into Your Sales Slump
4. What Is a Growth Marketer and How Do They Increase Revenue?

1. The Most Important Skills for Growth Marketers

A good growth marketer drives company success by juggling several areas of your company at once to find any changes that need to be made to improve the customer experience. A growth marketer must be able to see the big picture – while keeping an eye for detail – and connect with anyone. Learn more about how a skilled growth marketer can get you more sales and drive sustainable growth. 

2. Why You Should Outsource Marketing for Growth

That age old question: to outsource or not to outsource your marketing department. You've already got your marketing and sales team working at full capacity, and while you might just stumble upon a lone unicorn growth marketer who can take it all on, it's worth saying that growth marketing is no small feat. If you're considering outsourcing, see how you can get 7 expert growth marketers for the price of one. 

3. A Growth Marketer Pumps Life into Your Sales Slump

You can work your way out of a revenue slump. You just need fresh eyes on your processes and someone with new ideas for how you do business. Bringing in a growth marketer helps you step up your sales game. Growth marketers engage knowledgeably with all your staff, from your customer service team to your CEO. And they’re comfortable talking shop with two of your departmental big hitters: sales and marketing. You can find a growth marketer connecting with your sales team and listening to their frustrations, which can be anything from vague processes to lacklustre lead generation to overwhelming administrative tasks. Next, watch them slide into a marketing discussion, seamlessly talking about all things content-related and recognizing the challenges of building successful campaigns in an ever-changing digital marketing age. Find out how growth marketing can make you more money working with the teams you already have. 

4. What Is a Growth Marketer and How Do They Increase Revenue?

You can work your way out of a revenue slump. You just need fresh eyes on your processes and someone with new ideas for how you do business. Bring in a growth marketer to help you step up your sales game. Find out how growth marketing can make you more money working with the teams you already have.

Want Free Growth Marketing Coaching? Book a Chat with Our Sales Specialist Alysha Dominico.