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A Growth Marketer Pumps Life into Your Sales Slump

June 10, 2025 | 8 minute read

How can you recognize a growth marketer? They’re the ones who aren't stressed by the state of your sales growth – or lack thereof.

Growth marketers engage knowledgeably with all your staff, from your customer service team to your CEO. And they’re comfortable talking shop with two of your departmental big hitters: sales and marketing. You can find a growth marketer connecting with your sales team and listening to their frustrations, which can be anything from vague processes to lacklustre lead generation to overwhelming administrative tasks. Next, watch them slide into a marketing discussion, seamlessly talking about all things content-related and recognizing the challenges of building successful campaigns in an ever-changing digital marketing age. Oh yeah, growth marketers know what’s changing – and they know which tools to use to keep up.

What’s a winning solution to stagnant revenue? It starts with fresh eyes on your business processes – preferably someone with sales and marketing know-how and growth marketing insights. That’s just part one of how your business benefits from a growth marketer. After their analysis, they’ll find solutions right off the bat. The added value of a growth marketer is that they can overcome what’s slowing your growth and fix whatever is holding back your sales.

Isn’t All Marketing Growth Marketing?

You would think that marketing is all about growth because its goal is to attract more leads, secure more customers, and make the business more money.

And, you’d be right – kind of.

Marketing, especially inbound marketing, gets businesses closer to their sales goals. Growth marketing takes all the good things marketers do and expands the effort. A growth marketer aims to speed up growth while building on the foundation of content.

Growth doesn’t happen without sales; customers don’t show up without marketing, and high-performance content doesn’t get created without a strategy. No one knows what’s happening until they see the numbers that prove what worked and what didn't. A growth marketer works in these unknown areas to pick apart what’s there and build a growth marketing strategy from the pieces.

Growth marketers plan to encourage positive consumer actions throughout the inbound marketing stages to help businesses attract and convert leads, close deals, and ultimately increase revenue. A key growth marketing strategy is to focus on the “delight” stage when customers become loyal buyers and brand ambassadors. Satisfied customers provide long-term income with less effort than it takes to bring in new leads.

The bonus: more positive consumer interactions build a business’s E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness) factor. Google considers these traits to be significant indicators of high-quality businesses, and the algorithm uses this information to rank companies higher or lower in search results.

A growth marketer's contribution to business sales growth is threefold:

First, they come up with strategies to create long-term sales streams for your unique business.
Then, they lead the strategy implementation.
And finally, they follow up on performance with analyses and modifications when needed.

They love this stuff! They’ll help your team learn it and love it, too.

Growth Marketing Secrets Are Revealed in the Data

Working to please your consumers from the time they first see your business online to the moment they’re raving about your products and services to friends and followers – this is growth marketing.

It’s your customers' buying journey that feeds growth marketing strategies. The data you glean from user activities is like a tell-all book on customer preferences. Use the information to build better connections, create better content, and offer better deals to continually attract, convert, and delight.

Growth Marketing 101: Know who your audience is, understand their buying journey, and use all the available insights to nurture more engaged customers.

happy growth marketer image

Five Ways Growth Marketers Help Increase Your Revenue

Understanding data and making it work for better content creation and sales processes is the bread and butter of growth marketing. Let’s break down how a growth marketer makes sales growth better for your business.

Knowing Where Your Ideal Customers Find Your Business: Growth marketers focus on finding the most effective channels to acquire new customers, whether it's through paid ads, organic content, or partnerships. When your business stands out on channels, you’ll see higher-quality traffic that converts to more leads, leading to increased sales.
Knowing How to Supercharge Conversion Rates: Data and analytics can help you fine-tune landing pages, sales funnels, and user experiences. Small tweaks such as changing the wording or replacing images in your copy, design, or CTAs can boost conversion rates, turning existing leads into paying clients without requiring you to spend effort generating more traffic.
Keeping Loyal Customers Around: Growth marketers can absolutely help you attract new customers, but they also know that keeping existing ones tends to give you more bang for your buck. They help you craft targeted email campaigns, loyalty programs, and personalized experiences to delight your customers. Investing in customer retention is often more cost-effective than snagging new customers.
Showing You Who Wants to See What and When: By analyzing customer behaviour and segmenting audiences, you won't miss a potential deal because you sent a message at the wrong time or prioritized a social platform your customer base doesn’t use. A growth marketer helps you reach the right people with the right message at the right time. The result? Instant engagement and improved sales.
Saving Everybody Time and Money: Growth marketers are skilled at identifying scalable tactics. Those are nice words, but what do they actually mean for your business? Well, growth marketers know how to set up systems so you can manage the higher traffic you’ll earn from all the growth marketing expert advice you’ve followed. So, even though you might have a smaller revenue stream right now, when your customer numbers start to increase, you can still give them all the service and attention they need without increasing costs. Your businesses can grow and profit, generating more revenue with little additional spending.

According to Neil Patel, a renowned marketer, "Growth marketers are the linchpins of modern businesses, providing the insights and strategies needed to unlock new levels of success." Their ability to navigate complex marketing landscapes and implement data-driven strategies makes them invaluable assets to any organization.

How to Find Growth Marketers You Can Trust to Boost Your Business

If you’re ready to look for a growth marketer, here are tips to make sure you’re working with someone who can help legitimately grow your business:

1. Ask for testimonials and case studies. There’s nothing like the success of other businesses to show you that you’ve picked a winner. Look for proof of their problem-solving abilities and the results they've achieved for other clients. Everyone loves social proof!

2. Find out what experience they have. Even new-ish growth marketing professionals will have worked on winning teams and demonstrated that they understand the task at hand. Look for inbound marketing and growth-driven design knowledge because these skills put growth strategies to the test.

3. Analytical skills are the foundation of effective growth marketing, so they've got to have them. Look for a growth marketer who can use analytics tools, track performance, and understand and use the data to make the best decisions to reach your customers and improve your sales. Specifics are key to better lead generation and higher sales.

What Is a Growth Marketer’s Superpower? Knowing HubSpot Inside Out

And finally, none of the other points matter if your growth marketer lacks creativity. To increase sales growth for your unique business, you need a marketer who understands your company’s unique needs and can think outside the box. It’s innovative solutions that’ll help you outperform your competitors.

There’s one more trick the best growth marketers have up their sleeve – HubSpot. You might recall that data has been a recurring word when talking about growth marketer benefits. Growth marketing is data-driven. Full stop. And HubSpot makes it really easy to access all different types of data. A HubSpot knowledgeable growth marketer is 10 steps ahead of one who doesn't know how to use HubSpot’s extensive cache of analytics tools.

Here’s a quick run-through of how HubSpot and a growth marketer are destined to make you more money.

HubSpot’s three big hubs are Marketing, Sales, and Service. Each gives growth marketers and your team access to automation to make task completion and tracking easier, as well as to analytics so you can see the data for countless activities.

1. Sales Hub is all in to make your sales team happier and more profitable for you.
This is where you can refine your sales process and improve conversion rates. Lead tracking, task automation, and deal management tools make closing deals straightforward. When essential parts of the sales process are reliably completed – by assigning accountability to salespeople and showing proof of due diligence – details that could jeopardize a deal’s success are less likely to be overlooked.

2. Building long-term customer loyalty lies in the Service Hub realm. Here, tools for managing customer support tickets and offering knowledge bases make it easy to provide the best pre-and post-sale service. Customer feedback data (growth marketer gold) helps you continue to attract satisfied customers whose referrals and repeat business keep your growth sustainable.

3. Marketing Hub is where you put growth marketing strategies into practice. Here, your marketing team can create, manage, and optimize campaigns across multiple channels – including email and social media – using SEO. Then, automation and analytics features help you nurture leads, create personalized content, and measure campaign success. So when your growth marketer helps you define your strategies, it’s simple to put them into action and watch how they perform.

All three hubs integrate seamlessly with each other. Your sales and marketing teams are aligned – so no one is left out of the party – and your customers get the most valuable buying experiences.