If you follow email marketing best practices, you shouldn't run into these five reasons people hate your brand.
Email Marketing Mistakes You Can Avoid
In your enthusiasm to get your newsletter to a bunch of people you "think" want to hear from you, you can make some mistakes that will put people off your brand. These five email marketing mistakes happen to a lot of businesses. Once you recognize the pitfalls, you can avoid them and start creating a winning email marketing strategy to build your reputation, not bring it down. Here they are:
1. You didn't ask them to join the 'send out' list.
2. Your e-newsletter does not relate to their interests.
3. You don't know your target audience's interests, and subsequently only talk about yours.
4. It's not easy to unsubscribe from your 'send out' list.
5. You send too much irrelevant content too frequently.
Don't feel bad. We all make mistakes. If your e-newsletter open rate is low, find out why your email marketing is missing the mark. Then create a content writing plan to keep prospects interested in your brand.
Who Even Wants To Read Your Emails?
Create content for your email campaign (that you've only sent to people who've agreed to hear from you) using the information you gather from defining and understanding your buyers. Get to know how they behave online and engage with your brand.
Using customer relationship management software like Hubspot helps you manage your contacts. You'll be able to easily comply with anti-spam laws (CASL in Canada) and give your target audience an easy way to sign up for information they're interested in.
Managing your email marketing campaigns using software like HubSpot lets you control who sees what and when and track how users engage with your emails. Knowing this information helps you tailor content to nurture your best leads and automate emails to give new subscribers the information they want quickly and consistently.
