5 things to know before copywriters help with your website content

May 26, 2010 |   1 minute read

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5 things to know before copywriters help with your website content
Here's how you can get the most out of your copywriting experience so your website copy works exactly the way you want it.
  1. Prioritise. Which project you need content for first? Don’t overwhelm your staff or your cash flow by trying to tackle too many projects at once. If you don’t have a logo, do that first, than a website design. Your content only takes five days, so you can do that later.
  2. Target Audience. Initially, you’ll want to say “everyone” can use your product or services, which is, in a way, true. But that's just the first level. After you’ve had a few customers, start thinking about which one of your customers is your ideal customer. You need to become attractive in your advertising to those customers.
  3. Objectives. What are you expecting your website copy, blog, social media marketing, etc. to accomplish?  If you don’t know how many more visitors you want your website to attract, or how much lower you want your website bounce rate to be, than refine your focus. You don't want to spend money on an aimless campaign.
  4. Budget. Are you prepared to spend money on words? Set aside $500 initially, and then work with your copywriter to you get what you want without feeling anxious about the price tag.
  5. Timelines. When do you want your website content to be available to your customers? Tangible Words will have Draft 1 to you in 5 business days, but you will need to set aside some time to approve the draft and discuss the edits.