Online Content & Business Social Media Dangers

November 14, 2011 |   2 minute read


Online Content & Business Social Media Dangers

Someone once said that the best choice is an informed choice.

If you haven't dipped into social media for business yet, you might feel 'behind the 8-ball'. Maybe you resisted social media because you were nervous about the extra time commitment. A service that promises to do all your social media in 10 minutes daily might appeal to you. Beware who you're entrusting with your social content. 

3 Things to Know Before You Get into Business Social Media 

Do your own research on social media, and never base a purchase on one source of information. Social media marketers are everywhere. To promote your business well on social media, it's important that all of your online content is consistent and reflects your business brand. Posting on social media without a clear plan and a purpose might get your business seen online, but it won't help you grow your sales.

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Here are three points to keep in mind when you're using social media for business:

  1. Plan your social messages. You won't be able to rely on simply passing on someone else's content. True social media credibility comes from sharing your unique thoughts. You can add to a trending conversation, but add your own take, not simply sharing.
  2. Have a reason for using social media for business. Base your content around a definite purpose or social media strategy. Anything else won't be sustainable or effective. An example of a social media strategy might be to use it to promote your company name with your keywords. Or to become a thought leader in your industry.
  3. Use tools to measure your social media engagement. If you can't measure your ROI (Return On Investment), you'll at least want to measure your ROE (Return On Energy). No matter how little time you want to spend on social media, it's still time away from something else. Use software like HubSpot to track how your social messages are received and if they contribute to your revenue.

Social media is just another way of talking to your prospects. So be informed about what you're really choosing. Social media might not be for you, howver, it is an important way to reach your taget audience. 

 The real success of social media marketing will come when you understand how your ideal customer base uses the different platforms available now.  You don't need to post everywhere, but you do need to post where your prospects spend their time online. 

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