Podcast: How to Optimize Revenue with Business Growth Strategies

April 21, 2026 | 6 minute read

Podcasts are a great way for thought leaders to share ideas to stimulate business growth. Sales Leader’s Playbook: In Their Words is a business podcast that puts a spotlight on business leaders in Ontario, Canada who are innovating and driving growth for their companies. Episode 17 features Alysha Dominico, Co-Founder and CEO of Tangible Words.

In this episode, she discusses with host Paul Tindall some of the most common issues facing companies in 2026: misaligned sales processes, poor data, and lack of ownership across teams.

Frequently Asked Questions

The Sales Leader's Playbook podcast explores the minds of Ontario's most driven owner-led businesses. From a wide range of guests from different industries, each episode shares real-world strategies, leadership insights, and lessons that will benefit listeners.

The Sales Leader's Playbook is available to listen to on YouTube, Apple Podcasts, and Amazon.

The Company Growth Podcast is another podcast that features many business leaders from Ontario and discusses the best ways to grow your company.

Managing the drivers of revenue performance, rather than focusing only on results; a lack of data governance; and not knowing the data points that truly matter.

Because HubSpot on its own is a great tool but without a defined process and strategy, users often find that they don't have a set plan for what to do with the data they have assembled and how to use it to actually grow revenue.

Business Growth Strategies 101: The Common Growth Hurdles Most Companies Face

A woman reviews CRM data at work.

At Tangible Words, we have a lot of experience diagnosing the obstacles companies face. Here are the most common issues facing companies that are preventing growth and revenue optimization:

1. 1. Managing the drivers of revenue performance, rather than focusing on results.
  2. A lack of data governance, or messy or inconsistent data practices.
  3. Not knowing the data points that truly matter for growth.

The reporting, segmentation, and automation that come with HubSpot are only helpful with the data points that back them up, so knowing what data points are actually relevant to the revenue growth of your company is extremely important.

That’s why when Tangible Words onboards a client to HubSpot, we don’t just set up the account and dust off our hands, we also figure out what data points are relevant to your growth, which data points HubSpot can track most effectively, and which align with the best practices we’ve seen be successful for other clients.

Tangible Words will create a growth process for clients based on overcoming these growth hurdles, but business growth strategies don’t stop at a roadmap. Continued process implementation is key to continued growth. We know it’s not always fun to eat your vegetables, but it’s worth doing to get results!

How to Learn Which Data Points Matter for the Growth of My Company?

Tangible Words offers many free resources to help you understand the data points you need to focus on to successfully grow your revenue. A great place to start is episode 17 of the Sales Leader’s Playbook podcast, and Tangible Words’ own podcast, The Company Growth Podcast.

On the Company Growth Podcast, listen to Company Leaders explain how they've grown, through struggles and successes. The Company Growth Podcast has four seasons worth of content for you to explore and covers topics such as: