Search engine optimization (SEO) may feel like an overwhelming aspect of your business. When it’s not done properly, you may be missing out on large groups of potential customers.If you’re unsure of where to start, there are free search engine optimization tools that you can use.
The biggest benefit to using free SEO tools is that you can determine the exact keywords that you should be using in your content in order to attract your ideal customers. After you have created content around the SEO keywords, the tools help you monitor the content that potential customers like and are engaging with. If the content you have created is not hitting the mark, you can change your focus and improve your marketing efforts.
Top 5 Free Search Engine Optimization Tools
SEO is essential for driving traffic to your website, so why not get started with one of these free search engine optimization tools.
1. Google Analytics
Google’s free web analytics service lets you to analyze details about the visitors who are coming to your website. Google Analytics will provide you with the most detailed and highest quality data, including acquisition (how visitors got to your website), behaviour (what visitors are actually doing on your website), and conversion (when visitors sign up for your newsletter or complete a purchase).
Keyworddit extracts keywords from Reddit. You only need to enter a “subreddit”, which is essentially a sub-topic, and it will display a list of a few hundred related keywords as well as the monthly search volumes. If you use the word marketing, displayed underneath are phrases such as entry level jobs, social media marketing and best business school with the amount of searches per month.
WooRank allows you to analyze any website’s SEO and generate a report in seconds. There are a few areas of this free search engine optimization tool that are unique:
- Social shareability measures how many people have shared your webpage and how well your business’s social media accounts are integrated into your webpage
- Mobile friendliness is analyzed in terms of font legibility, plugins and rendering
4. Ahrefs’ Backlink Checker
Ahrefs’ Free Backlink Checker displays the 100 backlinks to any website for free. The SEO tool also shows:
- most common anchor texts
- 5 most linked-to pages
- recurring domains
- URL rating
- domain rating scores
5. SEO Web Page Analyzer
SEO Web Page Analyzer identifies areas of your webpage that can be improved. Images, internal and external links, heading structure, metadescription and title are evaluated, and a score between 0 and 100 is awarded.
It’s Time to Use SEO Tools to Guide Your Marketing Efforts
Now that you have free search engine optimization tools at your fingertips, you can decide which are best for your company. The metrics can be used to prove the worth of your marketing investment, and to continue to stay on top of SEO trends.