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Email Marketing Blog Articles

June 17, 2021

Master Inbound Email Marketing in 3 Simple Steps

When you think about marketing and brand content in 2021, you might think Instagram, LinkedIn, Twitter or even TikTok. Emails almost seem like a thing of the past.

September 10, 2020

CASL Regulations: 5 Things You Need To Do Now

Imagine sending one little email and then getting a million dollar fine for it. Canada’s anti-spam legislation (CASL) makes that scary thought a reality.

September 03, 2020

Email Marketing: How to Not Get Held Up By CASL

Everyday, we receive a handful of emails that are extremely time-consuming to go through. But the worst kind are the mass, unsolicited emails that take up your storage space. These are not only...

August 20, 2020

CASL Compliance: How to Legally Email Your Leads

Did you know that you can’t just cold-email prospects under the Canadian Anti-Spam Legislation (CASL)?

January 14, 2020

Why Your Email Marketing Strategy is Missing the Mark

Email lists are great, but since CASL came into effect in 2014 and GDPR came into effect in 2018, email marketing has become a bit trickier.

July 19, 2018

Navigate Content Legislation With An Inbound Marketing Specialist

Being an inbound marketing specialist means not only knowing how to engage your target audience, but also the rules for doing so. The fines are steep - you can’t afford not to be in the know about...

January 22, 2018

5 Email Marketing Best Practices To Get Newsletters Read

Using email marketing best practices ensures your emails get read so your good content doesn't go to waste. An email newsletter is an excellent way of keeping your target audience up to date on your...

January 19, 2018

How To Use Email Marketing For Manufacturing Companies

Email is an incredibly effective way to reaching larger audiences that's why email marketing for manufacturing companies is a skill you want to master. Even established manufacturing companies can...

October 16, 2017

Create Content For Your Email Campaign That Converts Leads to Sales

In the world of marketing, you need to create content for your email campaign that turns an interested contact into a customer. Writing the perfect email – the one that turns your words to gold –...

July 28, 2017

How to Improve Open Rates With Good Email Subject Lines

Your email subject line is your email’s headline. Its job is to entice your reader to open your email (that’s certainly what tourist regions need readers to do). And that’s a tough job when you...

May 26, 2017

How Email Lists Attract Investors To Your Economic Development Region

Personalizing your email lists and the email content is one way email lists attract investors to your economic development region. Thoughtful email content (like targeted subject lines) helps...

May 25, 2017

A How to Guide on Small Business Marketing Automation

You might not be sure what small business marketing automation is exactly. But you've heard automation can help your sales.

May 15, 2017

5 Reasons Why Canadian Manufacturers Benefit From Email Marketing

Canadian manufacturers benefit from using email marketing because reaching international markets can be difficult. Especially when you're competing with industry powerhouses in China and the US. You...

May 05, 2017

Three Ways To Create Email Subject Lines That Attract Tourists

It doesn’t matter how great your tourism marketing email content is, you need email subject lines that attract tourists or no one will open your emails. In fact, 33% of email recipient’s decide...

September 28, 2016

3 Ways to Avoid Email Marketing Mistakes

The good news is that people open up our e-newsletters (even if it is to tell us we made a mistake) and know how to share or comment using the social media buttons (to get a live response!). Two big ...

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