Your Business Approach to Social Media - Return On Energy (R.O.E)

Your Business Approach to Social Media: Improve your website first, or you won’t have anywhere to send them. Phase 1 of your marketing plan must be to make your website damn awesome. Phase 2 is to...

How a Great E-newsletter Broke the Sales Process

I just received an e-newsletter with a headline that startled me so much, I had to open it. I got an email from Twitter Counter saying “53 people unfollowed you on Twitter”. I thought, “What the hell...

Does Online Content Marketing Affect Your Customer Service Strategy?

Here's something interesting I came across today.

Comfortable Replying To Social Media Posts Without a Content Strategy?

This morning a client was asking me about her Linked In profile. She has been sharing articles with me that relate to her field. And I said, "instead of sending your comments to me, why don't you...

What is Web 2.0 and how to effectively use content in your business?

If your business is online, then you will have heard the term 'Web 2.0'. The important question: is your business Web 2.0? What is Web 2.0? In the past, most people put up a website, and then leave...

What's the difference: Paid SEO Ads vs. Organic SEO Content Writing

If your business relies on online enquiries, then understanding search engine optimization and the difference between organic and Paid will be important to you. Website copywriting clients in Toronto...

The New Town Square: Social Media Engagement Today

So your business on Twitter, Facebook, LinkedIn, Instagram Google+. But the real question is, 'where do you find time to be active using social media sites and what are the benefits?'

Blogging Series: Plan Your Business Blog with an Editorial Calendar

Writing online content consistently is one website copywriting technique you should pay attention to. Many small and medium businesses are now using a business blog to add this content. However how...

The End Of E-newsletters & The Death Of Social Media

Have you heard that e-newsletters work more against you than for you in business? It could be a problem if it were true.

Online Content & Business Social Media Dangers

Someone once said that the best choice is an informed choice. If you haven't dipped into social media for business yet, you might feel 'behind the 8-ball'. Maybe you resisted social media because you...

Business Networking: Don't Destroy Your Social Capital

Social capital is important for building relationships and fostering trust within your business network and with potential customers. If you destroy your social capital, you must recognize it, reset...

Live Grammar Help on Twitter from Toronto Copywriter

I was copywriting a client's website, and stumbled upon a grammatical query. (In an early draft, I managed to trip myself up with one of those complex sentences I don't usually recommend for online...

Business blogging: where to find content ideas

Business blogging is an important part of building your online reputation. Sometimes, it can be difficult to find content ideas. The #1 reason why a business blog fails is because you run out of...

The ultimate social media site? Google+ (Review)

Avoid being called “expensive”: Explain what you offer and build trust

Today at 4:05 p.m. my Skype phone rang. It was my friend Natalia, from Ormiga Design. We had set aside time to catch up today and I was looking forward to it. We seem to get each other's creative...