TW Blog

The role of a sales rep is a mixed bag - if they are not pursuing potential leads, they are making sure that existing customers are satisfied.

Building a successful business cannot be done quickly - it takes methodical planning to piece together an infrastructure.

Fact: 90 days after you stop marketing, your sales pipeline dries up.

Inbound marketing is a marketing tactic that helps to attract more customers.

I spent 25 years outside the workplace, raising my four children at home and homeschooling each of them at various times.

Google Analytics and HubSpot are two of the most commonly used website analytics tools.

Having children can change you. I had heard it before but truly didn’t appreciate how true it would be until I had children of my own.

Q: Why do you use HubSpot and not a competitor for inbound?

Tradeshows these days are not as much about closing deals on the spot as they are about making connections, identifying the challenges of leads,[...]

Aligning your inbound marketing team with your sales team is something you hear about quite frequently when it comes to inbound marketing. 

Customer privacy is a REALLY big deal.

Email lists are great, but since CASL (came into effect in 2014) and GDPR (came into effect in 2018) have come into play, email marketing has[...]

Q: Why Not Just Use the Free Version of HubSpot Marketing?

It’s easy to feel suspicious when every digital marketing agency is saying that inbound marketing is the perfect magic tool that we’ve all been[...]

I never had a Maternity Leave with either of my two kids.