Working in sales is a job that never ends. The learning continues with sales and marketing trends in 2019, especially regarding inbound marketing. Here's a recap of some of the best sales and marketing inbound blog posts. You can read the highlights and then get back to your important work.
6 Easy Steps to Sales and Marketing Victory
Succeeding with inbound marketing is possible and easy, as long as you take the right steps.
1. Persona Creation
It can be tempting to jump ahead to selling when you have a new product, but doing your homework really pays off. In order to sell effectively, you need to really know who you are selling to by creating a persona. A persona is a fictional representation of your target audience. So, with your team you will sit down and brainstorm the targeted age range, goals and challenges of your potential customers. Once all team members are on the same page with the persona and lifecycle stage-based marketing, selling will be that much easier.
2. Lead Nurturing
Lead nurturing takes customers at whatever stage they are in the buyer’s journey and moves them forward. An example of media to aid in lead nurturing is through relevant email content.
3. Content Strategy
While creative content is essential, it is also important that these posts or blogs flow and make sense. Just like you would brainstorm and make a plan before writing an essay in high school, the same is true for your content strategy. It needs to be coordinated, thoughtful and well-planned.
4. Content Creation
High-quality, frequent content is what keeps your customers coming back. Often times we think of content as always being a blog post. However, content can be so much more than that. You may create quick how-to videos, social media posts or cleverly written emails. Anything to draw potential customers in to give them confidence in you and your company.
In order for a company to succeed online, their SEO strategy has to be on point. Using software like HubSpot will give the most up-to-date strategies that will ensure your SEO is one of your strengths instead of the thing that holds you back.
Inbound marketing provides trackable, measurable results. Area9 Learning saw a 29% increase in website traffic and a 230% increase in social media interaction after only one month of implementing inbound marketing practices.
Sales and Marketing Trends 2019: Improve Your Processes
Sales and marketing trends 2019 are all about the customer. Your sales team’s job is to show potential customers that you can solve their problems.
Here are the top 3 sales and marketing trends of 2019:
- When you outsource to an inbound marketing agency or you institute your own in-house initiative, you will see increased web traffic, brand awareness and improved sales processes. You can see exactly what works and what doesn’t.
- Social media and your website matter. It is estimated that 45.4% of the world’s population is on social media (that’s 3.499 billion people!). You can’t afford to slack on your social media campaigns.
- Inbound marketing is the way of the future. In this digital age, technology can do anything for us, but the human connection is still the thing that has people coming back to companies and their services. Topsy Farms saw an increase of 340% in online sales after employing Tangible Words as their inbound marketing agency.
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