June 21, 2012
Before: Certatech (telecom professional services firm) had these problems Never really happy with their content. Their website didn’t say all they could do. Certatech Senior Staff and Partners felt...
June 10, 2012
How writing online to your target audience is different to how you write to your audience in brochures. Give less information on your brochures. Brochures do not allow you to hyperlink. Hyperlinking...
June 08, 2012
Because we’re living in a cynical shopping age, Testimonials on your website have become more important. Your copywriting firm (all over the world-Melbourne to Toronto) knows this, but do you?...
June 07, 2012
Using bogus claims to boost your website views will not help you attract customers online. Audiences are too well-educated in the digital marketing era to fall for unsubstantiated claims using...
June 05, 2012
So your business on Twitter, Facebook, LinkedIn, Instagram Google+. But the real question is, 'where do you find time to be active using social media sites and what are the benefits?'
May 29, 2012
Need some help keeping up with the changing SEO rules from search engines like Google? Content marketing rules combine the fundamentals of what works in marketing content writing with making sure the...
May 16, 2012
What is an iFrame? An iFrame prevents the entire screen from moving when you scroll down a web page. Instead, only the text scrolls while the company header and page menus remain in view.
May 14, 2012
You need to know your target audience when embarking on an online content marketing strategy. Your writing for your target audience (and personas) needs to reflect their interests and easily show...
May 10, 2012
Lots to sort through? With more than 25 pages to write and a looming deadline for a new website, here's why Quantec Geoscience hired Tangible Words.
May 06, 2012
"Content marketing" is a type of advertising in which business owners create digital content (like blogs, FAQ pages, and other website content) to engage with and gain trust from potential customers...
May 02, 2012
Our 1st review of a website with excellent copywriting techniques was Quicken. In our 2nd review of a good website, we move to Mailchimp, which is in fact an e-newsletter software that businesses can...
April 30, 2012
Website designers (layout, colour and image people) should always work with website copywriters (writers, editors and content strategist people)—and vice versa. Here's why...
April 27, 2012
Businesses in Toronto, across Ontario and in Melbourne, Australia seem to always want to 'rebrand' by starting with their website. This is never a bad thing as often businesses have an old website...
April 22, 2012
As a website copywriter in Toronto and Ottawa, I run into plagiarism issues frequently. In our first article I ask the question: Are we guilty of plagiarism in this Web 2.0 era? Do you think Web 2.0...
April 18, 2012
This is the second post in the Web 2.0 Internet and Plagiarism Series. If you read the first post on definitions of plagiarism, you're now wondering: "Why Web 2.0 Internet might be screwing up all...
