Marketing a product or company can be fun and creative. But even if you’re skilled at promoting your product, do you ever wonder if your company's growth tactics are as powerful as they could be? It’s possible there is more revenue out there waiting for you to fine-tune your strategy. You likely already have a lot of useful information – sales numbers, email addresses, website visitor numbers – at your fingertips, but it’s scattered every which way and you don’t know how to interpret it.
You’ll need a tool to help guide you – one that can tie together all these loose ends so you can actually use your data. Enter: HubSpot, a powerful software that has helped many of our clients shorten their sales cycle, nurture better leads, and reach their highest sales goals. But a tool is just a tool if you don’t know how to use it. Here’s what you need to know if you’re looking to integrate HubSpot into your sales and marketing operations to boost your company grow th.
What Does HubSpot Do?
By now, most digital marketers have heard of HubSpot; there’s quite a bit of buzz around it –– and for good reason. HubSpot takes all the tasks, information, and data you have and puts it in one organized place so that you can create content and send it to the right audience, generate leads and bring in sales, save time on needed tasks like billing and customer follow-up – all while ensuring smooth and functional sales and marketing operations.
In other words, when you know what HubSpot is –– and how to use it to the best of its ability –– HubSpot is a one-stop shop: Everything you need is there.
Discover the 6 Great Hubs in the One-Stop HubSpot Shop
Exactly what does HubSpot do? HubSpot operates in different “Hubs":
- Content Hub
- Marketing Hub
- Sales Hub
- Commerce Hub
- Service Hub
- Operations Hub
Each hub offers a vast array of tools to drive revenue and grow your company. If you’re just getting started with HubSpot and this all sounds overwhelming to you, don’t panic. Because HubSpot is so powerful, it’s totally normal to feel overwhelmed by your options – but we’re here to guide you through the process.
Here’s a breakdown of what you can expect from each Hub:
1. Content Hub
You need a lot of strong content to attract attention to your product. What does Content Hub do? It allows you to create that content – blog posts, videos, landing pages, podcasts, and more – and then efficiently distribute it far and wide to greatest effect. Content Hub also has tools to help you repurpose the same content, saving you time and resources. But once you’ve made your fantastic content, shared it across the web, you’ll need people to actually find it. The Content Hub also has a powerful search engine optimization tool that can help you organize your keywords, analyze how well your SEO strategy is performing, and give you optimization suggestions.
2. Marketing Hub
You’ve got a ton of good ideas for marketing, and so does your staff – but you don’t always have enough time to make it all happen. What does Marketing Hub do? It provides the all-in-one-place tools for inbound marketing campaigns that find and target your best leads.
Of course, it’s the repetitive practical work that interferes with the creative side of marketing. Marketing Hub takes over all the grunt work of nurturing qualified leads by using automation in the right places, like automatic email and SMS messaging campaigns triggered by “likes” and email opens. Marketing Hub also has the tools – like call to actions (CTAs) and forms – that capture key information from visitors. This information is stored in easily accessible places, allowing you to deliver it directly to the sales team for more closed deals and more revenue.
3. Sales Hub
When the valuable information generated by Marketing Hub is sent to the sales team, what does Sales Hub do? It organizes all the key information to help you stay focussed on what we call “hot leads” (leads that are most interested in your product – and most likely to become customers) and not waste time on “cold leads” that will never go anywhere. Keeping your hot leads close allows you to boost your productivity by closing more deals in less time.
Sales Hub also contains automation tools that relieve your sales team of the repetitive daily tasks of sales that hold them back (and even cause lost sales). Tools like workflows and sequencing run these tasks in the background, freeing up your sales team to focus on the leads that matter so they can close more deals.
4. Commerce Hub
Billing and revenue-collecting is another time-consuming task. What does Commerce Hub do? This hub is often overlooked, but we think it’s a key part of what makes HubSpot a fantastic all-in-one solution. Without having to navigate to another software, you can easily create quote templates to share with clients, send on-brand invoices, streamline checkout systems, and set up automatic billing. Plus, Commerce Hub generates reports to help you stay apprised of revenue trends.
5. Service Hub
Of course, you have to stay current with what your target audience wants and needs so that you can not only keep those valuable customers but benefit from the power of word of mouth. Customer retention can be a time-consuming undertaking. What does Service Hub do? It provides the tools – like AI-powered chatbots – to automate the process. It also supports key customer service items like help desks.
Service Hub also links to sales and marketing data so that the information you need on each valuable customer is all in one place. When you get to know your customer well, there are opportunities for more sales and more revenue.
6. Operations Hub
Even when all systems for content, marketing, sales, commerce and service are running smoothly, someone has to keep an eye on how it’s all going and make sure .png?width=355&height=240&name=email-4284157_1280%20(1).png)
nothing breaks down. What does Operations Hub do? It provides the tools to keep the different systems connected so that nobody is operating on out-of-date or inaccurate information. The result is more accurate reports (key to keeping an eye on company growth) and smooth customer service (key to increased revenue).
Each hub works together to ensure all of your teams spend the majority of their time on what matters most: prioritizing the leads that are genuinely interested in what your company offers –– and turning them into “hot leads.”
Not Sure Where Your Leads Stand? Get Your Free Guide to HubSpot’s Lead Scoring
The HubSpot lead scoring tool makes it easy to know which lead is hot! By assigning either positive or negative points to every single lead that enters your CRM based on their marketing actions, it becomes a whole lot easier to see if your leads are ready to engage with a sales call. The higher the score, the hotter the lead. Once your sales team has this information, they can strike while the iron’s hot with a warm qualified lead or let an unqualified lead go. Lead scoring is a powerful tool that saves both your marketing and sales teams time, money, and cold-lead-headaches, but you’ll need to understand how to use it.
The HubSpot Possibilities Are Endless
HubSpot tracks and collects all the data you need so that you can keep track of how your marketing efforts are working. You can also use it as a place to add your own information, like specific interactions with clients. Each hub works together to ensure you:
- Improve how your sales and marketing teams work together
- Organize and use your data better
- Make the most of your content marketing strategy
- Track key performance indicators and other important metrics
And, of course, much more; the HubSpot possibilities are endless. Because it’s such a powerful tool, it's completely normal to be asking the question, "What does HubSpot do?" when you're just getting started – but a HubSpot agency partner can help you use it to its full potential. With expert guidance, you can transform your sales and marketing operations and start seeing real, tangible results.
Get Expert Advice from a Platinum HubSpot Agency Partner: Claim Your Spot in Our Free HubSpot Bootcamp
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