TW Blog

HubSpot has a great analogy for looking at marketing. They say:

Opening a business can be a dream come true - you spend months working on your business plan and have grandiose visions of success.

“If it’s not broke, don’t fix it.”

The role of a sales rep is a mixed bag - if they are not pursuing potential leads, they are making sure that existing customers are satisfied.

Fact: 90 days after you stop marketing, your sales pipeline dries up.

Inbound marketing is a marketing tactic that helps to attract more customers.

Tradeshows these days are not as much about closing deals on the spot as they are about making connections, identifying the challenges of leads,[...]

Aligning your inbound marketing team with your sales team is something you hear about quite frequently when it comes to inbound marketing. 

Alysha Dominico has been named the winner of a Bronze Stevie® Award in the Female Entrepreneur of the Year category in the 16th annual Stevie[...]

Improving sales is always top of mind for businesses looking to streamline processes and promote growth.

You’ve been hearing all about online content creation strategies for the last few years, and you’re wondering if that’s still a crucial part of[...]

2019 has been ticking by at an alarming rate and it’s getting close to 2020.

There has been plenty of content written about improving manufacturing industry sales this year, so here is a roundup of our best performing[...]

Recession is a scary word for any business owner.

Working in sales is a job that never ends. The learning continues with sales and marketing trends in 2019, especially regarding inbound marketing.