HubSpot has a great analogy for looking at marketing. They say:
Opening a business can be a dream come true - you spend months working on your business plan and have grandiose visions of success.
Fact: 90 days after you stop marketing, your sales pipeline dries up.
Inbound marketing is a marketing tactic that helps to attract more customers.
Aligning your inbound marketing team with your sales team is something you hear about quite frequently when it comes to inbound marketing.
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Recession is a scary word for any business owner.