What's the number one reason you need HubSpot marketing contacts?
It’s simple: personalization.
Once leads sign up to receive your content, you work to identify and solve their problems with your product or service. Then, you give them the information they need at the right time in their buying process to increase their chances of converting.
Your contact list is one of the most important keys to business growth – especially if that list contains marketing contacts. Your marketing contacts are your direct line to the target audience you want to sell to now (and have sold to in the past).
Marketing contacts are different from other business-related contacts you might have in your HubSpot portal. In short, people who have engaged with your content and opted into your marketing plan are segmented as marketing contacts.
When you have direct access to an attentive audience (your marketing contacts), you can create a communication flow that directly addresses their needs.
Marketing Contacts Are Gold: Know How to Appreciate Their Value
Your marketing contacts have willingly given you access to their contact information because they are interested in what you, in particular, have to offer. Access to an already engaged audience allows you to focus on creating a personal connection with them. By observing every action they take with your content, you can easily learn what they need and want. This allows you to craft the perfect response to help them get whatever will relieve their specific pain points.
Good to know: The distinction between contact types is important because you don't want non-marketing contacts credited toward your marketing contacts limit in your HubSpot Hub. Depending on your HubSpot package, you pay for marketing contact management, so it’s best practice to avoid using up a spot on standard contacts (which are free).
Now that you understand marketing contacts and their significance in building meaningful relationships, it's time to explore how to engage with them effectively. This process demands more than just sending occasional emails, though. It involves personalized, thoughtful interactions that foster trust and loyalty. Here are some tips, tricks, and suggestions to help you engage your contacts in ways that truly resonate, ensuring they stay interested in and excited about your brand.
How to Use HubSpot Marketing Contacts to Earn Consumer Trust
If you want to stand out from your competitors and grow your business, you need to start making sure every marketing contact feels recognized by your team and connected to them. You can start this process by personalizing your messaging to suit their preferences. It sounds like a big task, but a tool like HubSpot marketing contacts can help you collect valuable contact information to attract, engage, and delight new and loyal customers.
Using personalization to maximize the value of your marketing contact lists requires a plan of action that needs to take into account the following:
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Know your audience: To get started, use your marketing and sales knowledge to understand and offer the right solutions to your ideal consumer’s problems.
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Be ready to showcase your products. Provide lots of helpful information about your solutions to show buyers that you can ease their pain.
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Commit to a long-term relationship: Your connection doesn't end with a sale. Stay in touch in case they need you again or love you so much they’ll want to recommend you to their network (see customer lifetime value).
And remember, no amount of well-written and eye-catching design works at its best unless you focus on personalization. Say goodbye to one-size-fits-all campaigning.
Here’s how you use HubSpot CRM to add personalization to your marketing campaigns to meet your customers' needs and preferences.
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Segment your audience to group like-minded consumers into recognizable lists so you can easily target your content toward them.
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Tailor your campaigns to speak directly to different customer personas (that can be segmented).
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Follow customer interactions and behaviour data to understand what content people are connecting with. Then, you can create and offer more of it to boost conversions.
Tested Ways HubSpot's CRM Makes Reaching High-Value Leads Easier
Intuitive and reliable contact management — which you get with HubSpot marketing contacts tools — frees up your human-powered resources so you can let your team use their creativity to produce engaging content and use their sales savvy to engage in deal-closing personal interactions.
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Segment and Automate: A huge benefit of using a contact management system is that you can automatically differentiate between leads brought in by form submissions encouraged through content offers and those added for non-marketing reasons. This eliminates a lot of the leg work of defining who fits into what list when you're planning your marketing campaigns. And, once marketing leads are in your system, you can add them to workflows to automatically nurture them with follow-up emails and newsletters.
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Get Sales and Marketing to Work Together: If you have trouble getting your sales and marketing teams to use their skills to work together, know that using HubSpot CRM for marketing contact management fuels team collaboration. Because user opt-in allows authentic lead nurturing from your marketing team and gives your sales team the flexibility to take action only when it is right to close a deal, both teams will want to ensure they’re contributing to producing high opt-in campaigns because it’ll make their jobs easier.
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Lead Scoring: Features like lead scoring can show you the heights of success that can be reached from team collaboration. Lead scoring helps you further define a lead's stage in the buying process so you can allocate staff and content resources where needed. To identify effective lead-scoring parameters and point systems, you’ll need to draw from the experiences of both your marketing and sales team to define activities like buyer patterns that help pinpoint which leads should score higher based on how they behave. Collaboration allows the marketing and sales teams to share the anecdotal wisdom they gain from working with people in a sales capacity and knowing which types of content make the most impact based on past creations.
Using HubSpot marketing contacts will strengthen and improve the productivity of marketing, sales, and customer service teams. Centralized contact data means the teams have shared access to individual users' buying journeys. Teams can share notes, track interactions, and set up automated workflows that keep everyone working toward the same goal while providing each lead with the individual service they need to make a decision.
Your Marketing Contacts: The Bottom Line
Managing customer relationships using marketing contact features keeps your leads and customers feeling like they’re looked after and valued even as your business expands. As you continue to work toward sales growth, you can use marketing contact data to identify trends, measure ROI, and make informed decisions about changing your marketing strategy based on information such as email open rates and website interactions. If it’s not working, you can fix it. If it is working, make more of the same.
When all teams are working with the same information and toward the same sales goals, it’s easier to create effective marketing campaigns and close more deals.
There you have it: what to do to create a more personalized marketing approach, increase your sales-qualified lead pool, and increase customer satisfaction. Start using HubSpot marketing contacts because, bottom line, it’s a game changer for your ROI. When you’re marketing directly to contacts most likely to convert, you’re making the best use of sales and marketing teams' time and budgets, improving overall morale, and boosting profit, all the while building a reputation as a trustworthy and accountable business.
Keep in mind: There are rules regarding anti-spam legislation for marketing emails. When you create content like marketing emails, it can only be sent to your marketing contact lists. HubSpot CRM prevents you from inadvertently flouting these rules; it provides built-in barriers to adding contacts and emailing people without permission. Not following the rules makes your business look untrustworthy and can get you into legal trouble.
(It is very important to understand the online marketing rules in your sales regions and to stay on top of anti-spam legislation such as CASL in Canada and the GDPR, or General Data Protection Regulation, in the UK.)
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