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The Top 5 HubSpot Marketing Tools for Revenue Growth

November 22, 2024 | 9 minute read

In today’s digital landscape, marketers have to adapt how they distribute their messaging. With all the digital marketing tools on offer, though – along with the perpetual upswing of AI – adapting to these changes in the market can feel overwhelming. To stay competitive, you’ll need an advanced (but intuitive) toolkit that is laser-focused on tailoring your messaging to answer the needs of specific audiences. But don’t panic; optimizing your process in the digital world isn’t so scary – at least not if you’re using HubSpot.

HubSpot has plans tailored to every budget, but Marketing Hub Professional offers all the marketing tools you’ll ever need to get your product or service directly in the hands of people who actually want, and maybe even need, it.

Here are the top 5 tools you can expect to find in your HubSpot toolkit:

Content Marketing: Use HubSpot tools for social media and email marketing to capture leads and build your brand.
Intuitive Reporting: Use HubSpot custom reports and dashboards to understand how your content is performing.
A Solid CRM: Use HubSpot’s CRM to keep track of and organize your leads.
Search Engine Optimization (SEO): Use HubSpot’s SEO optimization tools to stay ahead of your competitors and attract better leads.
HubSpot Integrations: Integrate the software you already have to ensure no data – or effort – goes to waste.

While this is not an exhaustive list, these are the marketing tools that drive HubSpot’s success as an all-in-one platform that does not sacrifice quality for quantity. Not everyone has the time (or patience) to flip-flop between several different platforms at once, so it’s incredibly useful to have everything you need in one place. HubSpot has all the tools you need for strong marketing processes, and each of these tools are intuitive and comprehensive, allowing you to capture highly detailed insights that you can understand and make necessary changes easily.

Let’s dive into how these 5 marketing tools can help you make sense of your brand (and grow your company) in the digital marketing landscape.

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1. Digital Content Marketing Tools Attract Leads and Build Your Brand

Content is the name of the game in the digital world. But with so much content out there already, you have to ensure your brand stands out. To do so, you’ll need to: thoroughly know and understand your audience; automate and deliver unique, quality content; and use AI to your advantage – not to your detriment.

Get to Know Your Audience with HubSpot’s Buyer Persona Tool

If you don’t understand what your ideal customer really wants from your brand, you’re going to struggle to create the content necessary to attract, engage, and ultimately convert them into a customer. HubSpot’s buyer persona tool can help you understand your target audience: their needs, their wants, and even their personality. The more detailed the buyer persona, the more detailed your understanding of the space your brand occupies in the marketplace becomes. The result? A well-informed target audience who is ready to trust – and purchase from – your brand.

Create Quality Content for Your Audience and Strategically Distribute It

HubSpot content creation tools like email templates allow you to very easily create and distribute high-quality messaging that stands out in everyone’s cluttered inboxes. Plus, ensuring that your email marketing links to your HubSpot-hosted blog posts, landing pages, and social media messages will allow you to inform and retain the high-quality customers you’ve worked so hard to secure.

And here's the exciting bit: HubSpot recently started its rollout of Content Remix, a new AI software on Hubspot that we think is going to be a game-changer for marketers. With Content Remix, you can generate all kinds of content – like social media posts, marketing emails, blogs, and even audio files – in seconds. Whether your goal is to double your conversions or to just start exploring another marketing channel, simply select your template and let HubSpot do the heavy lifting.

Talk to Us About Content Remix – And How it Can Help You with AI Search Changes

Use AI to Help Your Brand – Not Harm It

We get it, the world of AI is daunting, and it can be hard to see how it can fit into your marketing process. But HubSpot now has an AI called Content Assistant that actually can help instead of hinder your creativity. Your marketing team’s own creativity is, of course, still the foundation of your content creation, but Content Assistant can help when your team is stuck for ideas, needs a quick outline (which you will fill in with your own creative writing) or if you would simply like to see what another brain, even an artificial one, can do to improve a headline. And, a better headline means better search engine optimization (SEO) – more on that later.

Find Out How to Optimize Your Marketing Process with Expert Tips from a Certified HubSpot Agency Partner:

2. Intuitive Reporting Tools to Help You Collect Data and Analyze Your Marketing Performance

Key to any marketing strategy is knowing how your content is performing. But the hard task is knowing what the difference is between high-performing content and low-performing content. With HubSpot reporting, you don’t just know how your content is performing, but why it’s performing that way – and what you can do to improve your marketing efforts (yes, there’s always room for improvement). HubSpot has intuitive reporting tools that help you track the biggest picture of your brand and the most granular details of even the smallest pieces of content.

Get Granular With the Custom Report Builder

Was that last marketing email’s subject line attractive enough for someone to bother opening? Did the messaging in your last social post work better with more copy or less copy? A custom report in HubSpot can help you find out. HubSpot reporting allows you to visualize data in a way that makes sense for you – in a bar graph, KPI values, area charts, or another way. By focusing on and understanding the small stuff, you can better understand how your audience reacts to your brand. From there, you can make the tiny changes needed to see the overall effort: more revenue, and more company growth.

Get the Big Picture with Dashboards

Is your content strategy robust enough to attract visitors to your website? Is that year-long campaign bringing in reasonable returns? These are the questions a HubSpot dashboard can help you answer. HubSpot dashboards are an incredibly valuable tool that display all related and relevant data in an easy to understand and customizable way. You can add any report you’ve created (or any preset reports HubSpot offers), as well as import your own images, video or text. At a glance, a dashboard can display a coherent picture of the health of your marketing strategy.

3. A Solid CRM Gets Marketing and Sales on (Literally) the Same Page

HubSpot’s CRM is powerful: it can help you get the right leads, at the right time, with the right content. Once you have plenty of contacts and companies in your CRM, you can act on and organize that data to make it work better for your marketing and sales efforts. In HubSpot, both the marketing and sales teams access the same information, making it easier to work together and know where to focus.

Keep Track of Leads: Where Did They Come From, and Are they Any Good?

On the one hand, HubSpot allows your marketing team to tell if their campaigns are generating low-quality leads and make the tweaks necessary to produce better leads to the sales team. On the other hand, your sales team can see those very same leads and make the decision to pursue – or not.

Cold Leads and Duplicate Contacts? HubSpot Makes it Easy to Organize Your CRM

You’ve got a full CRM, loaded with duplicate contacts and cold leads. HubSpot makes it easy to filter this data into lists and take control of your data hygiene. Attracting an industry that doesn’t really make sense for your product? Add them to a list and clear them from your HubSpot CRM. For even more in-depth insights, HubSpot’s lead scoring tool helps you see where every single lead stands in your CRM.

Understand Your Leads Better: Download Our Free HubSpot Lead Scoring E-Book to Turn Insights Into Action

Lead scoring in HubSpot is one of our absolute favourite sales and marketing tools. With this tool, you can automate lead scoring based on your personalized criteria to see the potential of all your leads at a glance – and prioritize outreach accordingly. Setting up lead scoring in HubSpot is quite painless – with a little bit of trial-and-error, you can tweak your scoring to whatever makes sense for your company. For example, if your company blog is an important factor in drawing in high quality leads, give points for blog engagement. Or, if repeat website visitors typically have a higher conversion rate, you can assign more points for those actions. Check out our E-book for more insights into the lead scoring process – and how to make it work for you.

4. SEO: A Necessary Marketing Tool to Stay Ahead of Your Competitors

These days, if you can’t be found on search engines, it’s highly unlikely you’ll be found at all. Having a solid search engine optimization strategy is not just a nice-to-have tool in your marketing toolkit; it’s a must-have. HubSpot’s SEO tool is a fantastic way to both organize and optimize your company website’s search engine performance – and get better leads.

Organize Your SEO Strategy

So you’ve done the research on what keywords your brand needs to be targeting to beat your competitors and reach more customers. You even followed other SEO best practices, like adding keywords to your blog, website, and landing page headlines. What’s next? HubSpot makes it easy to see how your SEO strategy works together. Once you’ve connected your keywords to your landing pages, website pages, and blog posts, HubSpot can help you:

- Visualize your keywords by sorting them into topic clusters
- Give recommendations on other keywords you might have missed
- Alert you on any pertinent SEO errors that need to be resolved
Double-Optimized: The SEO Optimization Tool

Once you have all of your topic clusters in place, you can prompt HubSpot’s SEO tool to scan your company website for any SEO errors. It will let you know if anything is negatively impacting your SEO performance, like missing meta descriptions and titles or broken internal or external links. Plus, it lets you know who needs to take on the task: a marketer, a developer, or even a combination of both.

5. HubSpot Integrations Let You Make Use of What You Already Have

If your company has been around for a while, you may already have some digital marketing tools lying around. HubSpot can support and integrate other software, and so you can bring those along and add them to HubSpot’s already comprehensive toolbox.