Does your website need some work? Are you hesitant to get working on it because it seems like too much work for your team and a strain on your budget? You’re not alone – keeping website copy and design fresh can be a challenge. And you’re not completely out of luck – Content management systems (CMS) make it a whole lot easier to manage your web presence and engage your digital visitors. The key benefits of HubSpot CMS are that its features give you more bang for your buck, and you don't have to hire outside staff to manage it.
Do we have your attention? Read on!
There are a lot of different CMS options you can choose from that offer similar benefits to HubSpot CMS (listen to a comparison of HubSpot CMS and WordPress). Most offer drag-and-drop design and slick template options. However, the opportunity to integrate with other HubSpot hubs, such as the free CRM (customer relationship management), puts HubSpot CMS far ahead of its competitors.
Seamless integration means you can access website design and content tools through the CMS to generate informative and interactive landing pages, helpful blog posts, and e-commerce opportunities, which you can then share with a highly engaged target audience you've nurtured through the CRM.
It's important to consider options based on your budget and website needs. Here, we'll take a closer look at the benefits of the HubSpot CMS.
How to Rethink Your Content Management Process
When designing or redesigning your website, you might be overwhelmed by the amount of work it takes. However, to compete online, you need to create an engaging, user-friendly site that provides people with helpful information and direction to make buying decisions and convert.
If you're working with a limited budget, it helps to use a platform that helps you build and manage a website that looks great, functions well, and is intuitive enough in its backend design that your in-house staff can learn to maintain it.
Using a platform like HubSpot CMS makes the entire content creation process much less painful. With HubSpot CMS, you can produce long-term content and ensure that your efforts are seen by your target audience using tools like search engine optimization (SEO). When you use options like automatic SEO recommendations and built-in analytics, writers can generate more effective copy with less legwork to figure out whether or not their messaging will reach their audience. Having a solid SEO strategy means more organic traffic (the traffic you don’t have to pay for), so you can attract more leads and, ultimately, close more sales for your business.
How does all of this help your content process? Your marketing team can independently manage content updates, freeing up your IT department for more complex tasks and reducing bottlenecks so that all departments can meet deadlines without hold-ups.
You heard us right; not only does the HubSpot CMS help you create content, but it also helps you use some automatic functions that improve your website’s visibility to your ideal customer base. And, as we mentioned before, you can integrate with other tools, such as the HubSpot CRM, and their Marketing and Sales hubs, to vastly improve consumer engagement, define and execute better marketing strategies and help your sales team reach new growth goals. All within the same platform. You can integrate with 600+ third-party applications, too.
If you’re a bit worried about someone accidentally messing up the website (it happens), you can create user roles and permissions. By ensuring that the right people have the right level of access, you reduce the risk of unauthorized changes or errors. User permissions and roles also enhance security and streamline the workflow so team members can focus on tasks without unnecessary distractions.
3 Ways HubSpot CMS Simplifies Your Work Life
By now, you understand how using HubSpot CMS creates better website content. Now you’re ready to dive into creating a professional-looking website and keep your brand consistent across all your digital platforms. Fancy.
Here's an example of how easy it is to get your website started with HubSpot CMS
Even your least tech-savvy team member can use the drag-and-drop editor –– its ease of use is right there in its name. You’ll find the drag-and-drop editor when you choose your website template. You can start with a predesigned template or start from scratch using different modules that let you add content like body text, images, and video. Simply select the type of component you want to see on the page – an image, some text, or even a quote – and just drag that option and drop it where you want it on your page. Once there, click inside the module to add your desired content. The preview option lets you see what your page looks like to users. If you’re not happy with the placement, you can drag the modules around the page until you find the look you like. Remember, there are some best practices for effective websites to be mindful of as you work on your design.
Here are more details about how the HubSpot CMS tools and analytics can boost your online reputation and increase sales.
1. Boosting SEO with Built-In Optimization Features
If you want to improve your online visibility, you need to understand and use search engine optimization (SEO). Again, HubSpot CMS simplifies this complex task with built-in optimization features. These tools help you rank higher on search engines and drive more traffic to your site – without needing an SEO expert. Tools like on-page SEO recommendations can suggest the best keywords, optimize meta descriptions, and improve your URL structure (this means suggesting a URL that is not too long or complex so search engines rank your pages higher).
Because SEO is fluid, you can use built-in analytics to monitor your SEO performance and change your copy as needed. If your content is working to attract good leads, keep it; if not, change up your language to make sure you’re reaching your audience.
2. Creating Responsive Designs with Ease
You have to have responsive website design in a mobile-first world. Responsive design means your site automatically adjusts to fit different screen sizes without you having to do anything. HubSpot won't let you embarrass yourself by overlooking design flaws; the preview feature lets you see how your site will look on different devices before you publish it, so you can make necessary adjustments and ensure your design is flawless across the board. Remember, if users find it difficult to access your content, they’ll move on to your competitor.
3. Using Analytics for Informed Decision-Making
HubSpot CMS gives you insights into your website's performance, helping you understand what's working and what needs improvement.
When you track key metrics such as page views, visitor behaviour, and conversion rates, you can identify trends, measure the effectiveness of your content, and adjust your strategies accordingly. HubSpot's tools are super easy to use and understand, so anyone on your team can access and interpret the data.
HubSpot CRM and CMS Integration Tips
Once you manage your content using the HubSpot CMS, you can integrate with marketing and sales tools to make your life even easier. For instance, you can connect your CMS with the HubSpot CRM. CMS and CRM can be confusing, but you only need to remember one key difference:
1. A CMS is all about your website content.
2. A CRM is all about your contacts.
CRM and CMS integration lets you nurture better leads and build a loyal consumer base. Using the HubSpot CMS for your website, as opposed to others such as Wordress, puts you in a better position to maximize customer lifetime value. We'll tell you why.
Integrating the CMS and CRM lets you see how your leads engage with your content. For example, are you getting lots of page views? That’s great—use that content theme to create more high-engagement pieces. Are you seeing lower-than-usual link clicks? Use more conversion-focused language, especially in your anchor text or calls to action, to start a connection. For instance, when a lead fills out a form on your website, the information is automatically captured in your CRM, allowing your sales team to follow up promptly.
CMS and CRM integration provide a unified view of each customer. You’ll know which contacts interact with your marketing emails, website landing pages, blogs, and social media posts. Knowing what resonates with a particular contact helps you craft personalized marketing and sales efforts that keep your customers happy and increase the likelihood of conversion. HubSpot CMS and CRM integration are your best bet for keeping up with changing customer needs and market trends.
Once you’ve secured your audience’s engagement, you can personalize your marketing efforts, track leads more effectively and close more deals. And if all of this isn’t exciting enough, you can sync your CMS with email marketing tools and social media platforms to manage your content across all platforms and access contact activity tracking. Which saves you time and makes it easier to nurture qualified leads.
There are a few ways your thoughtfully crafted content reaches your customers. We'll touch on three significant options here:
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Built-in A/B and adaptive testing allow you to change wording, switch up images, and modify the themes of similar content to see which version earns the most engagement. Once you know which content is working better, you can formulate new content using the same winning features.
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Smart content allows your website to serve different content in designated page areas based on individual visitor data. Using persona data, your website can recognize each visitor and show them content that matches their needs.
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Built-in conversational marketing, such as live chat and conversational bots, lets you provide up-to-the-minute information to consumers as they're browsing your site. Using this technology means you won't miss an opportunity to provide information to help with purchasing decisions, and buyers aren't forced to wait at the time when they're ready to buy.
Remember, when you start with HubSpot CMS, magic can happen from your website alone. Then, when you integrate with other HubSpot offerings, it gets even better. Seamless data flow between your marketing and sales teams ensures everyone is on the same page and sales growth is inevitable.
Ready to streamline your content management and enhance your customer interactions? Get help with HubSpot.
References:
https://www.innovationvisual.com/knowledge/what-makes-the-hubspot-cms-different
