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What Companies Use HubSpot For: Less Stress and More Money

January 20, 2026 | 9 minute read

There is so much software available to help businesses refine marketing strategies, boost sales numbers, and foster better customer service protocols. However, having plenty of options doesn’t necessarily mean you have plenty of high-quality options. Some platforms do some things well and vice versa. Some software will have a great CRM but a lacklustre CMS, and others will have excellent sales support but poor automation – so the software you choose depends on what challenges you’re looking to overcome and the goals you’re trying to reach.

You’ve probably come across HubSpot as you’ve researched solutions to boost sales growth and resolve contact management concerns, and that’s a good thing. If you’re wondering what companies use HubSpot, you can be sure that these companies are businesses whose goal is faster sales growth and building a good reputation with their consumer base. Companies that use HubSpot are willing to put effort into fixing their marketing and sales problem areas so they can lead the way in their industries.

More than 238,000 businesses use HubSpot, many of whose products and services are used in our everyday lives, such as Headspace, Discord, and Eventbrite.

HubSpot has proven itself as a platform that has successfully integrated the tools needed to achieve your business goals in marketing, sales and customer service. If you’ve just decided HubSpot is your platform of choice or you’ve been working with it for a while, you have a chance to use it right with a HubSpot Agency Partner.

What Companies Use HubSpot for Sales Growth and a Better Reputation

HubSpot is an investment for any company. Whether you employ tens, hundreds, or thousands of people, seeing how that investment has paid off for companies using HubSpot is empowering. In short: there isn’t just one kind of company using HubSpot for their sales and marketing operations. Companies that use HubSpot range from small startups to mid-size and large-scale corporations and fit into many industries, from manufacturing and technology to healthcare and e-commerce. However, the theme tying them all together is that they all sought out a solution to help them reach and nurture more qualified leads and make more money long-term.

Here’s how all business types benefit from HubSpot and its partner agencies:

Innovative startup leaders: This group typically uses HubSpot to establish a solid foundation in digital marketing, get the business recognized, and start making a profit. Once a reputation is earned and the business grows, the software's scalability and flexibility allow startups to move up in the business hierarchy without having to switch to different products to keep up.
Small to medium-sized businesses: The time will come when going bigger with marketing efforts and increasing sales goals is necessary to get out of a slump and shake off stagnant ideas and processes. In this situation, what companies use HubSpot for is to enhance marketing efforts with their in-house team.
Large-scale enterprises: These guys tend to use HubSpot because they need more complex sales and marketing automation and because they rely on data to design marketing and sales strategies that will help them outshine competitors. A bigger staff means more tasks for everyone – and these tasks can easily get lost in the chaos. Knowing how the competition is succeeding – or failing – can give big businesses a strategic start to one-up industry peers.

The desire to stay competitive, improve marketing performance, and enhance customer experience ultimately drives the need to excel at using software like HubSpot. If this sounds like you, but you’re not ready to commit to HubSpot (and smash your sales goals), learn more about how HubSpot can improve your business.

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More Than Five Ways HubSpot Builds Your Business

Everybody talks about five ways to do something – it’s a good number and makes a nice length list. The following five ways HubSpot can benefit your company are helpful, but the sixth point will change how you’re using HubSpot and motivate you to go all in on it.

You might already know and use these HubSpot features; if so, good on you for getting started! However, it’s always good to refresh your memory about how well HubSpot can fit into your business at any growth stage and improve it.

1. Making Sure Leads & Customers Have Your Attention

Managing customer relationships is crucial for any business. When you can track interactions, manage customer data, and nurture leads within one platform and share it with your team, you’re less likely to leave your leads hanging or leave your established customers out in the cold once their purchase is complete. With HubSpot, all your customer information is in one place – so you’re not relying on spreadsheets and old emails to “manage” your contact lists. With a well-managed list, it’s easier to reach target audiences (using segmenting) and make sure they get the right information to address their needs as they go through their buying journey. Plus, the customers know you’ve spent some time getting to know them because you refer to them by name and give them offers they’re interested in.

Quick Start Tip: Import your existing customer data into HubSpot. Then, use the dashboard to track interactions and develop an activity feed. Over time, you can refine your customer segments to make sure they're getting personalized engagement.

2. Let the Computer Do the Things You Don’t Want To

No, we’re not talking about AI here – though it can be useful, and HubSpot has its new Content Remix feature. Automation is the HubSpot tool you use to make the computer do the work you don't want to do while still completing the required tasks. HubSpot simplifies routine marketing and sales tasks using automation tools like workflows, sequences, segmentation, and chatbots. HubSpot can automate repetitive yet essential tasks like these:

executing an email marketing campaign
scheduling social media
adding contacts
segmenting buyer personas
tracking sales touchpoints
monitoring deals

All of these automations free up your team's time for their day-to-day activities, build audiences, and sell your products and services.

Quick Start Tip: Set up an automated email campaign and schedule a social media post using HubSpot's Marketing Hub. You can drag and drop your content into the editor, which offers a format you can refine and manage easily. Once sent, you can monitor performance and adjust your strategy based on whether it worked well or fell flat.

3. Fix What’s Wrong with Your Sales Processes

Keep your sales team efforts profitable by managing tasks and interactions from initial lead generation until the deal closes. Or, automate follow-up connections with task reminders and personalized email responses. Then, of course, you need to assess and track what your team has accomplished with each sales-qualified lead so no potential is lost before a deal is closed.

Quick Start Tip: Use the sales pipeline tool to test automation. Create a mock deal and automate a few tasks like follow-up emails and reminders. Once this is set up, you can work through the deal stages. As you learn how the pipeline works, you can move into live deals, confident that all necessary information is collected, tasks at each stage are completed and nurturing connections are maintained. If a deal doesn't work out, you can look back on your pipeline actions to see where things might have gone wrong – then refine them for better outcomes with the next deal.

4. Stop Your Team from Making the Same Mistakes Twice

HubSpot gives you all the data you need on a silver platter to make informed decisions. You can find marketing performance, sales metrics, or customer insights inside individual reports and dashboards. Easily compiled data in understandable and shareable reports and themed dashboards lets you show higher-ups and decision-makers what’s happening in the business at any time. Automatically updated and customized reporting means you don’t have to revise the information manually.

Quick Start Tip: Check out ready-made analytics reports to assess campaign performance and customer behaviour. Then, try customizing reports to share the information that your business values with your team.

5. Stop Messing Around with Difficult Integration Steps

One of HubSpot's standout features is its ability to integrate with other tools your company might already be using. Whether it's your favourite email platform, accounting software, or project management tool, HubSpot plays well with others, ensuring a smooth workflow across the board. Integration means you don't have to leave all your old processes (and comfort zones) behind. The convenience and easier access mean your teams can use the products more effectively.

Quick Start Tip: Explore HubSpot's integration options and connect your existing software to test how it works. Once you’re comfortable accessing your information within HubSpot from the different platforms, you’ll see how easily integration streamlines processes and ensures your team works efficiently without switching between different applications. (HubSpot experts are really good at making sure the integration process runs smoothly. If trying this yourself makes you nervous, look for help from a HubSpot expert).

Here are some real-life examples of what companies use HubSpot and how they’ve seen success.

6.…The Sixth HubSpot Standout Feature? HubSpot Partner Agencies.

You can see from the previous five points that HubSpot is a very well planned and executed platform. It seems they’ve genuinely thought of everything. And here is one aspect of HubSpot that we think is pretty awesome: they offer training and accreditation opportunities to digital marketing agencies so they can give businesses practical help with their HubSpot. With access to experts who have already been vetted by HubSpot, businesses can choose a company to work with that aligns with their business values, is in an ideal location, and meets their business needs – without relying solely on HubSpot support or splitting their growth needs between multiple agencies. As we know, personalization is the key to success, so building a relationship with HubSpot experts dedicated to your business success can be a game changer for your trajectory.

Now that you know that other businesses are getting results using HubSpot, you want some success, too, right? Look at getting a HubSpot Agency Partner to boost your use results and help you understand HubSpot better.

How to Best Use the Latest HubSpot Agency Partner Know-How

Just so we’re clear, earning the status of HubSpot Agency Partner takes a huge amount of time and involves continuous learning. So, when working with one, know that the skills and expertise you are accessing are hard-won and recognized by HubSpot. A HubSpot Agency Partner like Tangible Words is full of certified experts who know how to use HubSpot's suite of tools for best performance and overcome challenges users face when something goes wrong. Essentially, HubSpot Agency Partner experts are extensions of your team and bring specialized knowledge and experience to provide help and guidance when you need it. They also show you how to go on your own if (and when) you’re ready.