Why Does Your Sales Team Need Inbound Marketing?

August 14, 2018 |   11 minute read

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Why Does Your Sales Team Need Inbound Marketing?

Why does your sales team need inbound marketing? Because inbound turns selling from chasing strangers into converting warmer, better-informed leads. By publishing the right content, improving your website’s conversion paths, and running consistent campaigns, inbound marketing answers common buyer questions before the first call—so your reps spend less time cold prospecting and more time closing. When inbound is paired with a CRM and clear handoffs between marketing and sales, you get a pipeline that’s easier to manage, more predictable to forecast, and less dependent on nonstop outbound effort.

🔍 Frequently Asked Questions (FAQ)

1 How does inbound marketing help sales teams close more deals?

Inbound builds trust before the first call by educating prospects and answering key questions. When leads arrive more informed and motivated, reps can focus on fit, value, and decision-making—often improving close rates and shortening sales cycles.

2 Does inbound marketing replace cold calling?

Inbound can reduce reliance on cold calling by generating warmer inbound leads, but most teams still use a mix. The goal is fewer "cold" conversations and more qualified conversations created by content, SEO, referrals, and nurture workflows.

3 What inbound assets matter most for sales productivity?

High-impact assets include strong service/product pages, clear CTAs with landing pages, case studies, sales enablement content (one-pagers, FAQs, comparisons), and email nurture sequences that move leads toward a meeting.

4 Why should sales and marketing align on SMART goals?

SMART goals create shared definitions and expectations (lead quality, follow-up time, conversion targets). When both teams measure success the same way, leads don't fall through cracks and pipeline becomes more predictable.

5 How do I measure inbound marketing success for sales?

Track the full funnel: traffic → conversions → qualified leads → meetings → closed-won revenue. In your CRM, connect leads and deals back to original source and content touches so you can see what actually influences sales.

Table of Contents

  1. How Inbound Marketing Agency Can Help with Content Creation & Clean-Up

    i. Improve Sales Team Performance by Outsourcing Content Creation

    ii. Unique Ways to Increase Sales: Spring Clean Your Company Website

  2. No More Cold Calling: Increase Sales Rep Satisfaction

    i. Ensure Your Sales Team Will Never Need Cold Calling Again

    ii. How to Make a Sales Rep More Effective and Increase Job Satisfaction

    iii. How Using Inbound Marketing for Sales Can Help Your Sales Reps Sell

    iv. How to Increase Sales of a High-Tech Product

  3. Social Media: This Sales Tool is Here to Stay

    i. Workshop Help Sales Teams Become More Competitive in an Online World

    ii. Jumpstart Your Sales 2019 Numbers With These Surprising Statistics

  4. HubSpot CRM Expertise

    i. How to Use a Business Strategy to Increase Sales

    ii. How SMART Goals Align Your Sales And Marketing Departments

  5. Sales Enablement Training

    i. The Best Ways to Utilize Sales Enablement Training

    ii. Four Easy Ways To Create Top-Notch Sales Rep Training

    iii. 3 Close Rate Tips for Sales Team Improvement

  6. Inbound Success is in the Numbers

    i. How To Improve Sales Team Performance and Have Happy Employees



How Inbound Marketing Agency Can Help with Content Creation & Clean-Up

  1. Improve Sales Team Performance by Outsourcing Content Creation

    You likely spend time in your day focused on writing content in house. That inbound marketing agency help for your businessdoesn’t leave you much time for actually selling. Outsourcing content that is professionally written that targets your ideal audience will increase the number of people who will take action and improve sales team performance. Potential customers will already be aware of your product or service and show you their interest before you even pick up the phone.

2. Unique Ways to Increase Sales: Spring Clean Your Company Website

With content creation also comes content clean-up. A smart strategy to increase sales includes website content auditing and clean-up, another task you can outsource. 

No More Cold Calling: How to Increase Sales Rep Satisfaction

1. Ensure Your Sales Team Will Never Need Cold Calling Again

We’ve all been there – pursuing people who don’t know you exist or may not be interested in your product is exhausting. Using inbound marketing means you can spend your time on warm phone calls instead of dreaded cold calls – here's how.

2. How to Make a Sales Rep More Effective and Increase Job Satisfaction

Inbound marketing makes sales reps more effective – and happier. It connects your reps with those that are already interested by creating content specifically directed to your target audience.

3. How Using Inbound Marketing for Sales Can Help Your Sales Reps Sell
To attract the best leads who are ready to buy your product or service, you should be using inbound marketing for sales. Trust us; inbound marketing makes your sales team sell faster.


4. How to Increase Sales of a High-Tech Product

Marketing in a niche market? A go-to-market strategy is essential to increase sales. Check out these 5 steps you should be following to maximize your leads as you gear up for the release of your high-tech product.

 

Social Media: This Sales Tool is Here to Stay

1. Workshop Helps Sales Teams Become More Competitive in an Online World

Hashtags, stories, reviews – it is easy to get lost and hard to stay competitive in the online world. But an outdated or nonexistent social media campaign will do more harm than good. Working with an agency gives you a strategy and guidance on what you need to know and what to do on social media so that you are not missing a whole generation of customers.

2. Jumpstart Your Sales 2019 Numbers With These Surprising Statistics

According to stats about sales in 2019, it was reported that 4 in 10 sales reps closed two five deals thanks to social media. You can't afford to not use social media or to use social media improperly – here's what to do and what to avoid


Hubspot CRM Expertise

1. How SMART Goals Align Your Sales And Marketing Departments

In the past, any information about your clients would be held on paper, or more recently, even in one of your computer files.  While this may be efficient for you, it doesn’t allow for continuity between your marketing and sales departments or team members. Discover how to get – and keep – your sales and marketing teams on the same page for better sales, with these 3 SMART goals for more qualified leads.

2. How to Use a Business Strategy to Increase Sales

Having a proper business strategy in place will maximize the effectiveness of your sales team by aligning your product with your customer or investor’s needs. Here are 3 affordable and easy options to get your business strategy on the right track.

 

Sales Growth Checklist CTA button image

Now everything is tracked and supported, where we used to have to chase leads, now they come to us through a comprehensive system that never lets an opportunity be forgotten.Jordan Tidey, Senior Consultant, MDB Insight.

Sales Enablement Training

1. The Best Ways to Utilize Sales Enablement Training

Sales enablement is the act of applying tools, processes and strategies that will increase the effectiveness and efficiency of your sales team. Feel like your processes involve fewer distractions and generate more results? Check out these tips for how to use sales enablement training to the best of its ability.

2. Four Easy Ways To Create Top-Notch Sales Rep Training

Partnering with an inbound marketing agency for sales rep training helps your staff quickly add effective and repeatable series and systems to your sales operations.

3. 3 Close Rate Tips for Sales Team Improvement

Sometimes a sales process overhaul is exactly what is needed in your organization to learn how to improve your sales team's closing rate and increase the bottom line. Implement these 3 tips for improving your sales team's close rate.


Inbound Success is in the Numbers

  • Topsy Farms’ revenue doubled after only one year of partnership with Tangible Words.

If you're ready to see what inbound can do for your sales team, check out the article below.

1. How To Improve Sales Team Performance and Have Happy Employees

Learning how to improve sales team performance is not only essential to your bottom line. It will result in a happier and more productive sales team – here's how.

 

Want to Learn How Other Companies Had Inbound Success?

 

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