We have all heard the saying that “time is money”. Being a salesperson means being pulled in a hundred different directions all at once: meetings, phone calls, research and closing deals. Inbound marketing cuts back on the amount of time you reach out to strangers. This brings you positive relationships with potential clients, which leads to increased sales. Partnering with an inbound marketing agency brings on board trained professionals who will help you to create content, coordinate your marketing campaigns and drive more traffic to your website.
You likely spend time in your day focused on writing content in house. That doesn’t leave you much time for actually selling. Outsourcing content that is professionally written that targets your ideal audience will increase the number of people who will take action. Potential customers will already be aware of your product or service and show you their interest before you even pick up the phone.
“Now everything is tracked and supported, where we used to have to chase leads, now they come to us through a comprehensive system that never lets an opportunity be forgotten.” Jordan Tidey, Senior Consultant, MDB Insight.
Sales enablement is the act of applying tools, processes and strategies that will increase the effectiveness and efficiency of your sales team. Partnering with an inbound marketing agency helps your staff quickly add effective and repeatable series and systems to your sales operations. Sometimes a sales process overhaul is exactly what is needed in your organization to increase the bottom line.